Superstar

Houston PR Makes Mundane Announcement with an Extraordinary Campaign

By: Meghan Young - Published: • References: adrants
To spice up a mundane announcement about an office relocation, PR agency Houston decided to create the World's Highest Press Release, and even appropriately dubbed it so. Taking the form of a common typed statement printed on the company's branded letterhead, the press release was laminated to better withstand the weather conditions as it soared up into the Earth's atmosphere and beyond.

The World's Highest Press Release was fixed onto a hot air balloon that managed to make the impressive trip without a hitch. Sent 27 miles into the sky, the extraordinary campaign shows that anything can be newsworthy if enough effort is put into its announcement. Granted, this particular publicity stunt can get old fast if people aren't careful enough. Stats for Sky-High Press Releases Trending: This Quarter & Popular
Traction: 837 clicks in 21 w
Interest: > 3 minutes
Concept: World Highest Press Release
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: pet food publicity stunts, lego subway stations, and adrenaline-filled fashion stunts.