From Snail Mail Beer Campaigns to Candid Camera Commercials

By: Amelia Roblin - Feb 6, 2015
Many companies now understand that personal touch promotions create the best opportunities for increasing business. It's no longer enough to blow budgets on commercials and print advertising, for consumers only increasingly feel like they're being sold at, not sold to, and certainly not engaged or appreciated.

In one touching campaign, Heineken opted to distribute heartfelt, handwritten notes to the loved ones of participants. One popular strategy with which organizations have experimented is to enable fans and customers to create their own positive content that can be shared for increased public awareness of events, programs and charities. With the power of social media growing each and every day, companies have been effectively investing in dedicated support teams to publicly answer questions and concerns to individuals. These personal touch promotions are even more successful when CEOs and upper management get in on these constructive discussions.