St. George Bank Greets Customers Through Smartphones and Tablets

By: Meghan Young - Apr 15, 2015
References: stgeorge.au & computerworld.au
Through the adoption of iBeacon technology, St. George Bank -- which is based in Australia -- has created a friendly system for customers. Instead of being greeted by a teller as soon as they walk through the door, they will receive a personalized message on their iPhone or iPad. This ensures no person is left unnoticed, providing a level of service that would be a stretch for employees to engage in alone.

Of course, the St. George Bank beacon tech does more than greet people, it allows them to do choose a service they're looking to complete. Whether that's nothing at all or talking to a bank manager, this will help anticipate their needs so everything goes by more efficiently. St. George CEO George Frazis says, "The future of business will be in the ability to anticipate customer’s needs, understand what matters to them and act on that knowledge to surprise and delight them."