The New Leon's Ads Emphasize the Role of Furniture in People's Lives

By: Katherine Pendrill - Mar 15, 2016
References: taxi & marketingmag
The latest Leon's ads send heartwarming messages about the importance of furniture in people's lives. While the company's ads have largely been promotion-driven for the past 20 years, now the 107-year-old retailer is moving towards a more emotional approach.

The new Leon's ads are called 'Part of the Family' and they were created by the advertising agency Taxi 2. The new campaign consists of two 30-second spots, both of which emphasize how furniture plays a role in bringing families together. The first ad features a father sitting on a couch as his boys play around him, while the second ad shows a grandmother using a stove to cook her family's favorite recipes. While each ad is simple, they both emphasize the lives that are lived around furniture.

The new Leon's ad campaign tells the story of the brand's heritage by focusing on how it's products have shaped the lives of consumers over the years.