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Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing

By: Meghan Young - Published: • References: cheerios & marketingmag
The Peanut Butter Cheerios #HowtoDad commercial is an anthem for fathers around the world. It goes through all of the awesome ways dads can be revered by their children as well as reasons why such parental figures should adopt this fun-loving style. In addition to being a father, men can be friends with their children as well, which helps gain respect in more ways than one.

With the help of a box of Peanut Butter Cheerios, these dads have a constant reminder to stay young while not losing control of authority. Created by Tribal Worldwide Toronto, the commercial is witty, uptempo and engaging from beginning to end. At the end of the campaign, the dad brands Peanut Butter Cheerios “The Official Cereal of Dadhood," which gives the inclusion of the cereal more context. Stats for Father-Anthem Cereal Ads Trending: This Quarter & Buzzing
Traction: 297 clicks in 9 w
Interest: > 3 minutes
Concept: Peanut Butter Cheerios
Related: 77 examples / 59 photos
Segment: Neutral, 18-55+
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