Taco Bell's New Consumer Loyalty Program Will Operate as a Game

By: Katherine Pendrill - Jul 31, 2015
References: facebook & bloomberg
Popular Mexican-themed fast food chain 'Taco Bell' is currently testing a new gamified rewards program. Instead of providing customers with a traditional punch-card, Taco Bell intends to turn its reward program into an interactive game. The idea is to make its loyalty program a more engaging way for customers to interact with the brand.

The new gamified loyalty rewards program will be integrated with the chain's current mobile app. The company has already established a broad user base through mobile-phone ordering and the app-based payment system. The new gamified system would capitalize on this existing customer base by giving customers rewards such as discounts or even free food.

While the app is still in the stages of testing, a gamified rewards programs will offer consumers a more engaging type of loyalty program.