PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 4.5
This Quarter and Mild Top 4 Examples: 1,477 Total Clicks Date Range: Sep 12 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A demand for authenticity prompts celebs to engage in down-to-earth tactics
Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 6,682 Total Clicks Date Range: Jun 12 - Jul 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Slight variations on YouTube videos are being used for clever commentary
Implications - YouTube is being used at an increased rate as an effective way to reach a younger audience. Brands are taking the entertainment in these videos up a notch by spoofing existing YouTube content for a more enjoyable viewing experience. This not only makes it more likely for said videos to go viral, but may lead to consumers actively seeking out content by a brand, motivated by entertainment. [More]
Score: 5.6
Warm Top 4 Examples: 9,195 Total Clicks Date Range: Aug 12 - Mar 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Shocking undercover campaigns and pranks spread on the web
Implications - The public has a strong affinity for watching genuine displays of emotion, which is one of the reasons why so many videos of social experiments go viral on the web. Looking to dive deeper into the human condition, consumers find this form of entertainment enchanting because of its unabashed honesty. [More]
Score: 3.2
Mild Top 4 Examples: 1,936 Total Clicks Date Range: Apr 12 - Mar 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Young adults embrace brands using sarcastic video marketing
Implications - Appealing to a very web-based, Millennial demographic, marketing using satire and sarcasm has been turning heads. Organizations ranging from activist groups to Cadbury and Kraft Foods have used tongue-in-cheek faux documentaries to target the young adult market, speaking with them using their own dialect. [More]
Score: 2.6
Mild Top 4 Examples: 3,540 Total Clicks Date Range: Jan 11 - Mar 12
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands use special webisodes to reach specific markets
Implications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial. [More]
Trend Hunter Services
Score: 4.1
Warm Top 4 Examples: 16,681 Total Clicks Date Range: Jul 11 - Jan 12
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers choose smaller and smaller cameras for novelty and convenience
Implications - Compact design has been applied to other technology -- such as phones -- but now it is moving into the world of photography and video. Cameras are getting the miniature treatment and becoming smaller and smaller so that even the most sophisticated devices can fit in your pocket. The recent surge in tiny sizing allows for extreme convenience and also balances the existence of larger devices like BlackBerrys, iPhones and iPads. [More]
Score: 4.1
Mild Top 4 Examples: 24,367 Total Clicks Date Range: Sep 10 - Mar 11
DEMOGRAPHICS
Popularity
Activity
Freshness
The line between campaign commercial and viral meme continues to blur
Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible. [More]
Score: 5.6
Warm Top 4 Examples: 52,691 Total Clicks Date Range: Jul 10 - Mar 11
DEMOGRAPHICS
Popularity
Activity
Freshness
Extreme gluttony frees consumers from calorie counting and restrictive living
Implications - From their purse strings to their diets, consumers have grown accustomed to living life within constraints. But with the end of the recession, some are looking for indulgence wherever they can find it. One area is their plates, in which quick-fix comfort foods allow them to forget life’s stresses and former restrictive habits, and once again live life to the very fullest. [More]
Score: 5.5
V. Hot Top 4 Examples: 60,917 Total Clicks Date Range: Mar 10 - Feb 11
DEMOGRAPHICS
Popularity
Activity
Freshness
The word "impossible" no longer applies with scientifically advanced home projects
Implications - The "geeky" consumer group is growing increasingly tech-savvy, embarking on advanced DIY projects centered around objects that were once deemed fictional. Today's tech consumers is going above and beyond with these DIY projects, creating functional, non-fictional sci-fi tools to defy the laws of physics and prove their status as the future Bill Gates. [More]
Score: 5.1
Warm Top 4 Examples: 59,519 Total Clicks Date Range: Feb 10 - Jul 10
DEMOGRAPHICS
Popularity
Activity
Freshness
The public's fascination with young romance is a neverending nostalgic search
Implications - Amid climbing divorce rates is a fascination with young love and an influx of teenage romance innovations. This nostalgic search for puppy love takes the consumer back to a time when romance was less complicated, and as more people become—and stay—single, more opt to uncover a dream world of retro romance. [More]