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Score: 5.2
This Quarter and Mild Top 4 Examples: 2,959 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
Score: 5.6
This Quarter and Warm Top 4 Examples: 2,016 Total Clicks Date Range: Mar 12 - Jul 14
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Youth are given a platform for personal expression via YouTube and viral videos
Implications - Providing an alternative viewpoint to adult opinions, kids take the hot seat in viral videos to showcase a different and often unabashed perspective on adult subject matters. Showcasing humor and a sense of innocence, these videos signify a greater acceptance of diverse expression, particularly among kids. [More]
Score: 4.6
This Quarter and Mild Top 4 Examples: 1,157 Total Clicks Date Range: Sep 13 - Jul 14
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Aging demographics turn to forms of online satire as a method of expression
Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere. [More]
Score: 4.3
This Year and Mild Top 4 Examples: 2,263 Total Clicks Date Range: Nov 13 - Mar 14
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Viral pop song covers reflects a turn towards accessible marketing platforms
Implications - With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means. [More]
Score: 3.8
This Year and Mild Top 4 Examples: 1,658 Total Clicks Date Range: Sep 12 - Mar 14
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A demand for authenticity prompts celebs to engage in down-to-earth tactics
Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to. [More]
Trend Hunter Services
Score: 4.9
Warm Top 4 Examples: 6,953 Total Clicks Date Range: Jun 12 - Jul 13
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Slight variations on YouTube videos are being used for clever commentary
Implications - YouTube is being used at an increased rate as an effective way to reach a younger audience. Brands are taking the entertainment in these videos up a notch by spoofing existing YouTube content for a more enjoyable viewing experience. This not only makes it more likely for said videos to go viral, but may lead to consumers actively seeking out content by a brand, motivated by entertainment. [More]
Score: 5.2
Warm Top 4 Examples: 9,873 Total Clicks Date Range: Aug 12 - Mar 13
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Shocking undercover campaigns and pranks spread on the web
Implications - The public has a strong affinity for watching genuine displays of emotion, which is one of the reasons why so many videos of social experiments go viral on the web. Looking to dive deeper into the human condition, consumers find this form of entertainment enchanting because of its unabashed honesty. [More]
Score: 2.9
Mild Top 4 Examples: 2,045 Total Clicks Date Range: Apr 12 - Mar 13
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Young adults embrace brands using sarcastic video marketing
Implications - Appealing to a very web-based, Millennial demographic, marketing using satire and sarcasm has been turning heads. Organizations ranging from activist groups to Cadbury and Kraft Foods have used tongue-in-cheek faux documentaries to target the young adult market, speaking with them using their own dialect. [More]
Score: 2.5
Mild Top 4 Examples: 3,626 Total Clicks Date Range: Jan 11 - Mar 12
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Brands use special webisodes to reach specific markets
Implications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial. [More]
Score: 4
Warm Top 4 Examples: 18,637 Total Clicks Date Range: Jul 11 - Jan 12
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Consumers choose smaller and smaller cameras for novelty and convenience
Implications - Compact design has been applied to other technology -- such as phones -- but now it is moving into the world of photography and video. Cameras are getting the miniature treatment and becoming smaller and smaller so that even the most sophisticated devices can fit in your pocket. The recent surge in tiny sizing allows for extreme convenience and also balances the existence of larger devices like BlackBerrys, iPhones and iPads. [More]