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Score: 6.3
This Year and Warm Top 4 Examples: 2,815 Total Clicks Date Range: Feb 16 - Jul 16
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Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 12,117 Total Clicks Date Range: Jul 13 - Jun 16
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Film and TV recreations get even more convincing with deliberate easter eggs
Implications - Iconic movies and shows are being tastefully and artfully recreated into restaurants, hotels and pop-ups. While the spaces are spitting image creations of their muses, it's the "Easter eggs" that keep fans returning. Hidden nods to quotes, characters and obscure references that only the true fans will pick up on are sprinkled throughout, and spotting them all or what's newly added is why they keep coming back. [More]
Score: 3.7
This Year and Mild Top 4 Examples: 477 Total Clicks Date Range: Sep 15 - Mar 16
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Small-scale entertainment entices viewers with accessibility and shareability
Implications - Though attention spans are getting shorter, consumers remain emotionally connected through social platforms such as Twitter, which are engineered to foster connection in an easily digestible form. The same is becoming true of entertainment, wherein consumers are turning to shorter episodic content that offers the same emotional high as full-fledged network programming, while being easier to access and share. The progression points to the condensation of length, but not of quality, when it comes to entertainment. [More]
Score: 5.3
This Year and Warm Top 6 Examples: 2,434 Total Clicks Date Range: Jun 15 - Mar 16
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Consumers turn to entertainment-focused education online
Implications - As consumers continue to seek advice, education and information online, they are more frequently abandoning traditional outlets in favor of fringe media. Coupling entertainment with knowledge and expanded skill sets, this online content feels more relevant to a younger audience that's bucking convention and searching for authenticity. [More]
Score: 5.4
This Year and Warm Top 5 Examples: 1,544 Total Clicks Date Range: Oct 15 - Mar 16
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Video content allows creators to experiment with personal branding
Implications - Social media has revolutionized the marketing landscape in recent years, with online video content emerging as an integral way to reach consumers. Specifically, brands and individual celebrities are adopting digital platforms, such as Snapchat or YouTube, to diverge from their normal offering and established branding. Consumers not only love the abbreviated nature of new media; they also enjoy the ability and capacity to see familiar faces and brands in brand-new contexts. [More]
Score: 6.2
This Year and Warm Top 5 Examples: 4,005 Total Clicks Date Range: Aug 15 - Mar 16
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Content creators turn to sophisticated tools to improve their personal brand
Implications - As user-generated content continues to grow in size and scope, many influencers are upgrading the quality of the tools they use to make videos. Whether it's outsourcing video editing to on-demand service providers, or purchasing higher-quality applications, this progression signals that content creation is becoming a viable investment and long-term career. [More]
Score: 4.8
This Year and Mild Top 6 Examples: 7,884 Total Clicks Date Range: Jan 14 - Dec 15
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Design-focused products contain subtle references to gaming culture
Implications - Upscale products that subtly make reference to gaming culture are emerging as conservative mode of self-expression for adults. Whether a fashion statement or piece of home decor, such offerings pair contemporary design language with gaming icons and imagery. This shift speaks to the aging Gen X and Millennial populations who want to differentiate themselves from youth culture with more high-end products. [More]
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Score: 6.9
Hot Top 4 Examples: 10,200 Total Clicks Date Range: Nov 15 - Dec 15
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Gift-giving is influenced by pop culture and fast fashion
Implications - Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development. [More]
Score: 4.8
Warm Top 4 Examples: 3,073 Total Clicks Date Range: Nov 14 - Sep 15
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Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it. [More]
Score: 4
Warm Top 4 Examples: 1,547 Total Clicks Date Range: May 15 - Sep 15
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Brands relate to consumers by referencing a pervasive digital culture
Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking. [More]