DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Videos Category List Full Index
| Score:
5.8 | This Quarter and Mild
Top 6 Examples:
Date Range:
6,930 Total Clicks Aug 12 - Mar 13 |
| Popularity | |
| Activity | |
| Freshness |
Publicized Social Experiment
Shocking undercover campaigns and pranks spread on the webImplications - The public has a strong affinity for watching genuine displays of emotion, which is one of the reasons why so many videos of social experiments go viral on the web. Looking to dive deeper into the human condition, consumers find this form of entertainment enchanting because of its unabashed honesty. [More]
 Public Snoozing Photography |
 Walk-In Homicide Pranks |
 Horrendously Uncomfortable Pranks |
 Fake Celeb Photo-Ops |
 Supermarket Social Experiments |
 Performance Self-Art Pranks |
Filed in: Pop Culture Humor Videos Life Lifestyle
| Score:
4.9 | This Quarter and Chilly
Top 6 Examples:
Date Range:
3,232 Total Clicks Aug 10 - Mar 13 |
| Popularity | |
| Activity | |
| Freshness |
Mainstream Mockumentary
Young adults embrace brands using sarcastic video marketingImplications - Appealing to a very web-based, Millennial demographic, marketing using satire and sarcasm has been turning heads. Organizations ranging from activist groups to Cadbury and Kraft Foods have used tongue-in-cheek faux documentaries to target the young adult market, speaking with them using their own dialect. [More]
 Cookie Icing Seperators |
 Carnival Therapy Mockumentaries |
 Eco-Friendly Feminine Hygiene Ads |
 Funny Entrepreneur Mockumentaries |
 Nature Mockumentaries |
 Future Film Prophecies |
Filed in: Pop Culture Humor Videos Internet
| Score:
3.2 | Chilly
Top 6 Examples:
Date Range:
4,369 Total Clicks Jan 11 - Mar 12 |
| Popularity | |
| Activity | |
| Freshness |
Targeted Adverseries
Brands use special webisodes to reach specific marketsImplications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial. [More]
 Funky NBA Cartoons |
 Developing World Entrepreneur Webisodes |
 Game-Inspired Miniseries |
 Tween-Targeted Webisodes |
 Amazing Story Competitions |
 Latina-Targeted Webisodes |
Filed in: Pop Culture Marketing Business Clusters Videos Social Media
| Score:
4.4 | Mild
Top 6 Examples:
Date Range:
13,150 Total Clicks Jul 11 - Jan 12 |
| Popularity | |
| Activity | |
| Freshness |
Compact Capture
Consumers choose smaller and smaller cameras for novelty and convenienceImplications - Compact design has been applied to other technology -- such as phones -- but now it is moving into the world of photography and video. Cameras are getting the miniature treatment and becoming smaller and smaller so that even the most sophisticated devices can fit in your pocket. The recent surge in tiny sizing allows for extreme convenience and also balances the existence of larger devices like BlackBerrys, iPhones and iPads. [More]
 Keychain Digital Cameras |
 Diminutive Digital Cameras |
 Swivelling Mini Cams |
 Action Ammunition Cams |
 Compact Cylindrical Cameras |
 Tiny Digital Devices |
Filed in: Tech Pop Culture Photography Gadgets Bizarre Clusters Unique Videos
| Score:
4.6 | Mild
Top 6 Examples:
Date Range:
28,943 Total Clicks Sep 10 - Mar 11 |
| Popularity | |
| Activity | |
| Freshness |
Strategic Viral
The line between campaign commercial and viral meme continues to blurImplications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible. [More]
 Violent Commercial Parodies |
 Revolutionary Online Runways |
 Abrupt Bear Outbursts |
 Viral NBA Star Songs |
 Celeb Viral Campaigns |
 Music-Playing Feline Ads |
Filed in: Pop Culture Marketing Internet Videos Humor Branding Commercials
