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Score: 5.6
This Quarter and Mild Top 4 Examples: 5,392 Total Clicks Date Range: Jan 14 - Dec 15
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Design-focused products contain subtle references to gaming culture
Implications - Upscale products that subtly make reference to gaming culture are emerging as conservative mode of self-expression for adults. Whether a fashion statement or piece of home decor, such offerings pair contemporary design language with gaming icons and imagery. This shift speaks to the aging Gen X and Millennial populations who want to differentiate themselves from youth culture with more high-end products. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 6,653 Total Clicks Date Range: Nov 15 - Dec 15
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Gift-giving is influenced by pop culture and fast fashion
Implications - Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 2,675 Total Clicks Date Range: Nov 14 - Sep 15
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Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 2,083 Total Clicks Date Range: Mar 14 - Jul 15
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Brands relate to consumers by referencing a pervasive digital culture
Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 4,729 Total Clicks Date Range: Mar 15 - Aug 15
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Brands reach out to consumers through YouTube influencers
Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 5,921 Total Clicks Date Range: Nov 14 - Jun 15
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Everyday people are taking unconventional paths to fame
Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands. [More]
Score: 3.6
This Year and Mild Top 4 Examples: 1,257 Total Clicks Date Range: May 13 - May 15
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College students turn to online video to communicate common stresses
Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and disappointing family, students are using online platforms to humorize traditionally heavy subject matters. This reflects a turn toward more social forms of handling stress, particularly for those of a younger age range. [More]
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Score: 7.6
This Year and Hot Top 4 Examples: 128,071 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 4.3
Warm Top 4 Examples: 2,219 Total Clicks Date Range: Aug 14 - Dec 14
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Addressing gender issues, women turn to satirical videos for social expression
Implications - Bonding over social issues like gender inequality, women are turning to forms of satire for a more self-reflexive form of commentary. Engaging in role-reversal skits and social experiments, females are using the power of videos to not only bring other like-minded individuals together, but also provide a more lighthearted approach to making social change. [More]
Score: 3.4
Mild Top 4 Examples: 3,296 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]