This Hot Dog Stand Transformed into 'McDowell's from Coming to America

By: Christopher Magsambol - Nov 2, 2015
References: adweek
Residents of one Chicago neighborhood must have thought they were walking into a movie set when a famous hot dog stand transformed its store into a 'McDowell's' restaurant from the film 'Coming to America'. For Halloween, Chicago's Wiener's Circle was turned into the fictional hamburger joint, with redesigned menus and a dressed up staff in plaid uniforms.

The iconic spoof on McDonald's famous golden arches adorned the hot dog stand as passersby were treated to an unexpected blast from the past. The idea for recreating McDowell's came from five investors who had recently bought the 33-year-old restaurant. The new owners were a fan of shock value and what better way to take advantage of that than Halloween? The existing McDonald's location across the street made the prank even more noteworthy.