Over-the-top rainbow desserts dominate consumer attention on and offline
Implications - Hyper-indulgent dessert items adorned with rainbow toppings are enticing social media-inclined consumers looking for experiences they can celebrate and relive online. This progression showcases the new secondary role of food and beverage experiences as shareable moments that emphasizes insider knowledge on of-the-moment menu items.
Workshop Question - How can you elevate your product offering into something inherently shareable?
Trend Themes
1. Rainbow Aesthetics - Across the food and beverage industry, brands are releasing products that put a premium on aesthetics, particularly those that are dazzlingly multi-colored.
2. Nostalgic Comfort Foods - Businesses are creating comfort foods that are delicious in taste and nostalgic, thereby allowing a person to have a slice while they relax, enjoy and reminisce about their childhood.
3. Creative Dessert Presentation - A highly photogenic treat that won't melt before one can snap the perfect shot to share on social media, including the potential to be touched by vibrant colors and different forms.
Industry Implications
1. Food and Beverage - Innovating in the creation of desserts that combine modern and traditional flavor experimentation with eye-catching aesthetics.
2. Retail and E-commerce - Opportunities in providing gourmet baking kits that make it easier to create creative desserts at home without the hassle.
3. Event Planning - An opportunity for caterers to up their dessert game by providing unique and colorful products, which emphasizes on their presentation and shareability on social media.
7 Featured, 62 Examples:
152,094 Total Clicks
Date Range:
Jan 17 — Jun 19
Trending:
Warm
Consumer Insight Topics:
