Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign

By: Laura McQuarrie - May 9, 2017
References: scotch-brite & adweek
The amount of fur that many dogs shed often calls for pet owners to have a lint roller always at the ready. To acknowledge this, 3M brand Scotch-Brite set up a fun campaign called #WorthTheMess in Central Park for National Pet Month.

Scotch-Brite set up a large-scale "cuddle couch" and invited some of the most famous dogs on Instagram to get comfortable on it. This included the well-known faces of dogs from Instagram accounts like @toastmeetsworld, @goldens_glee and @brussels.sprout. Along with this, the brand demonstrated how its lint rollers are effortlessly able handle any messes left behind.

As part of a survey, Scotch-Brite found that 53% of pet owners designate pet-free zones within their homes, such as the bed and couch.