Viral Pizzeria

Fast pizza brands launch experiential stunts in the hopes of going viral

Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers.
SCORE: 6.9
This Quarter and Warm Top 6 Examples: 10,660 Total Clicks Nov 15 - Mar 17
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DEMOGRAPHICS
Robot-Run Pizzerias - 'Zume Pizza' Uses Robots to Makes Its Pies
SCORE: 8.6
This Year and Viral 7,717 Clicks Pub: Sep 15, 16
Robot-Run Pizzerias
'Zume Pizza' Uses Robots to Makes Its Pies
As Zume Pizza shows, Silicon Valley remains on the cutting edge of all things technolgical, including pizza-cutting. The California pizzeria is a delivery business that automates the process of... [More]
On-Foot Pizza Delivery - Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
SCORE: 7
Hot 1,208 Clicks Pub: Mar 29, 16
On-Foot Pizza Delivery
Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
In a scheme that is supposed to make you feel guilty when you order pizza, this on-foot delivery service allows customers to track the progress of their super healthy delivery runners via... [More]
Pizza-Ordering Sneakers - The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
SCORE: 6.6
This Quarter and Mild 401 Clicks Pub: Mar 2, 17
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
Anyone who has ever wished it could be easier to order pizza delivery will find the Pizza Hut ‘Pie Tops’ to be a hilarious albeit truly easy way to place an order. Created as a marketing... [More]
Pizza Delivery Canoes - Domino's is Now Delivering Food by Canoe in Kent, England
SCORE: 5.6
This Year and Mild 448 Clicks Pub: Oct 19, 16
Pizza Delivery Canoes
Domino's is Now Delivering Food by Canoe in Kent, England
For a span of two weeks, those in the Maidstone, the county town of Kent, England, will be able to see pizza chain Domino’s delivering food in a most unusual way—by canoe. Along the River... [More]
Pizza Delivery Drones - Domino's is Experimenting with a 3D-Printed Drone Delivery Service
SCORE: 5.9
This Year and Mild 201 Clicks Pub: Sep 2, 16
Pizza Delivery Drones
Domino's is Experimenting with a 3D-Printed Drone Delivery Service
Restaurant company Domino’s recently teamed up with drone delivery service Flirtey to embark on a new commercial partnership to revolutionize the way its customers are able to order food.... [More]
Movie-Inspired Pizza Deliveries - Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
SCORE: 2.5
Untested 685 Clicks Pub: Nov 10, 15
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
To celebrate the beloved movie’s 25th anniversary, Uber carried out pizza deliveries from Home Alone’s fictional pizzeria—‘Little Nero’s’—in major American... [More]
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