Viral Pizzeria

Fast pizza brands launch experiential stunts in the hopes of going viral

Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers.
SCORE: 6.9
This Quarter and Warm Top 6 Examples: 8,868 Total Clicks Mar 16 - Jan 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Robot-Run Pizzerias - 'Zume Pizza' Uses Robots to Makes Its Pies
SCORE: 8.9
This Year and Viral 6,779 Clicks Pub: Sep 15, 16
Robot-Run Pizzerias
'Zume Pizza' Uses Robots to Makes Its Pies
As Zume Pizza shows, Silicon Valley remains on the cutting edge of all things technolgical, including pizza-cutting. The California pizzeria is a delivery business that automates the process of... [More]
On-Foot Pizza Delivery - Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
SCORE: 7.2
This Year and Hot 1,007 Clicks Pub: Mar 29, 16
On-Foot Pizza Delivery
Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
In a scheme that is supposed to make you feel guilty when you order pizza, this on-foot delivery service allows customers to track the progress of their super healthy delivery runners via... [More]
Pizza Delivery Canoes - Domino's is Now Delivering Food by Canoe in Kent, England
SCORE: 5.8
This Year and Mild 337 Clicks Pub: Oct 19, 16
Pizza Delivery Canoes
Domino's is Now Delivering Food by Canoe in Kent, England
For a span of two weeks, those in the Maidstone, the county town of Kent, England, will be able to see pizza chain Domino’s delivering food in a most unusual way—by canoe. Along the River... [More]
Political Pizza Art - Pizza Express Created Pizza Faces That Resemble Hillary and Donald
SCORE: 6
This Year and Mild 455 Clicks Pub: Nov 9, 16
Political Pizza Art
Pizza Express Created Pizza Faces That Resemble Hillary and Donald
Inspired by the US Presidential Election 2016, Pizza Express created pizza faces to resemble Donald Trump and Hillary Clinton. These special pizza art pieces were sent to top food journalists,... [More]
Pizza Delivery Drones - Domino's is Experimenting with a 3D-Printed Drone Delivery Service
SCORE: 6.1
This Year and Mild 173 Clicks Pub: Sep 2, 16
Pizza Delivery Drones
Domino's is Experimenting with a 3D-Printed Drone Delivery Service
Restaurant company Domino’s recently teamed up with drone delivery service Flirtey to embark on a new commercial partnership to revolutionize the way its customers are able to order food.... [More]
Sporty Pizza Brand Ambassadors - Pizza Hut is Looking for a Brand Ambassador to Tour US Colleges
SCORE: 3.8
This Year and Mild 117 Clicks Pub: Oct 25, 16
Sporty Pizza Brand Ambassadors
Pizza Hut is Looking for a Brand Ambassador to Tour US Colleges
Pizza Hut recently announced that it is launching a search for brand ambassador to tour US colleges and document the experience on social media. With many brands trying to increase engagement at the... [More]
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