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Concentrated Sandwich

Classic handheld meal options are lightened for dietary concerns

Implications - Food brands are creating sandwiches that not only introduce new flavors, but reduce traditional portion sizes as well. The use of portion control appeals to the health-minded consumer, however, modifying handheld foods specifically adds an element of convenience. This cross-section of portability, premium flavor and portion control speaks specifically to the metropolitan demographic.
Workshop Question - With consumers prioritizing convenience, how can your brand cater to busy consumer lifestyles?
Trend Themes
1. Portion Control - The use of portion control appeals to health-conscious consumers and adds an element of convenience.
2. Snack-sized Dishes - The growing demand for snack-sized dishes is prompting brands to offer mini-sized meals.
3. Hybrid Offerings - Brands are combining fan-favorite items to create new hybrid offerings.
Industry Implications
1. Fast Food - Fast food chains are innovating with portion control and snack-sized dishes to meet consumer demand.
2. Frozen Food - QSRs are introducing frozen food options to meet the needs of busy consumers.
3. Convenience Stores - Convenience stores can benefit from offering snack-sized, hybrid, and portion-controlled options for consumers on the go.
2.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
44,696 Total Clicks
Date Range:
Dec 16 — May 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Snack-Sized Grilled Cheeses
Snack-Sized Grilled Cheeses
Sonic's New Lil' Grillers Turn a Classic Dish into a Portable Snack
In response to the growing demand for snack-sized dishes, Sonic has debuted a lineup of grilled cheese sandwiches called ‘Lil’ Grillers,’ which have been shrunken into mini meals.... MORE
Hybrid Chicken Slider Sandwiches
Hybrid Chicken Slider Sandwiches
Chick-fil-A's Chick-n-Sliders are Available at Select Locations
Good things come in small packages, which is why Chick-fil-A is introducing the Chi-n-Sliders, a hybrid offering that was inspired by two of the brands fan-favorite items. This particular offering... MORE
Mini Fried-Chicken Tacos
Mini Fried-Chicken Tacos
KFC Japan Just Debuted a New Chicken Slider Taco Made with Fried Chicken
While KFC is certainly not a Mexican joint, that hasn’t stopped the chain’s Japanese arm from debuting what it’s calling a Chicken Slider Taco. Made with fried chicken and wrapped... MORE
Snack-Sized Seafood Burgers
Snack-Sized Seafood Burgers
White Castle is Celebrating Lent with the New Seafood Crab Cake Slider
To celebrate Lenten season—otherwise known as seafood season for many restaurants—White Castle is launching a new Seafood Crab Cake Slider nationwide. Not only is the new sandwich a... MORE
Miniature Sloppy Joe Sandwiches
Miniature Sloppy Joe Sandwiches
White Castle's Focusing on Comfort Food with Its Sloppy Joe Slider
If the winter weather has got your feeling blue, you can warm up with White Castle’s new Sloppy Joe Slider. White Castle’s new Sloppy Joe Slider is part of the chain’s new... MORE
Frozen QSR Turkey Burgers
Frozen QSR Turkey Burgers
The White Castle Turkey & Cheddar Sliders will Launch in March 2019
The White Castle Turkey & Cheddar Sliders have been unveiled by the grocery division of the QSR company as a new option for consumers to keep on hand for quick meal preparation from home. The... MORE

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play_circle_filled Meatless Bean Sliders
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