McDonald's Lobster Roll is Returning to the Chain's Seasonal Menu

By: Katherine Pendrill - Jun 22, 2016
References: news.mcdonalds & brandeating
With summer officially in full swing, the McDonald's Lobster Roll is making a return to the chain's seasonal menu. Available at more than 600 McDonald's restaurants across New York and New England, the tasty seafood dish gives consumers a budget-friendly way to indulge in fresh lobster.

The McDonald's Lobster Roll is made from 100 percent real North Atlantic lobster meat tossed with mayo and served on a toasted roll alongside a bed of shredded lettuce. McDonald's emphasizes that the lobster used to make its sandwiches "is a hand-picked, artisan quality product, caught by seasoned veterans of the industry."

The chain decided to bring back the dish after the buzz generated by its return last summer. The dish also helps to meet the growing demand for regional flavors at McDonald's restaurants.