From Frozen Matcha Desserts to Fried Salmon Fillets

By: Katherine Pendrill - Aug 3, 2016
From Brazil to Japan, international fast food brands have been coming up with innovative ways to satisfy regional taste preferences and dietary restrictions. Whether it is tweaking existing dishes or creating entirely new menu items, many quick service restaurants are drawing influence from international markets.

One of the innovative ways that fast food brands are finding success abroad is by making use of local ingredients. For instance, Auntie Anne's Japan recently began offering desserts made with Kyoto's famous Uji matcha powder. Similarly, Pizza Hut Australia created a specialty pizza featuring a crust stuffed with Vegemite.

Another way in which fast food restaurants are drawing on international influence is by taking note of different dietary preferences. For example, restaurants such as Domino's and Dunkin' Donuts have been quick to note the need for more vegetarian offerings in countries such as India. Other brands have also noted the demand for products that are kosher or halal in other markets. As a result, international fast food dishes can differ greatly from region to region.