Celebratory Demo

The process of giving influencers products to demo is taken to new heights

Implications - Social media influencers are often gifted products to demo and promote on their accounts. The process is taken a step further through an added element of celebration or interactivity. Integrating fun into an otherwise transactional relationship increases the authenticity of the influencer-brand relationship, while placing the product being promoted in a more positive light.
SCORE: 6.8
This Year and Warm Top 4 Examples: 5,336 Total Clicks Aug 16 - Dec 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingInteractive
Limited-Edition Charcoal Drinks - Suja Juice Launched a Creative Campaign to Promote These Juices
SCORE: 7.7
This Year and Hot 2,589 Clicks Pub: Sep 26, 16
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
These limited-edition activated charcoal drinks from Suja Juice sold out almost immediately upon their release. The company is known for seeking out and rewarding those who are loyal to the brand... [More]
Fragrant Floral Taxis - L'Oreal's Promotional Pink Taxi Advertises a Viktor & Rolf Fragrance
SCORE: 7.3
This Year and Warm 2,075 Clicks Pub: Sep 9, 16
Fragrant Floral Taxis
L'Oreal's Promotional Pink Taxi Advertises a Viktor & Rolf Fragrance
In order to advertise the newest Victor & Rolf fragrance, Flowerbomb, L’Oreal Luxe created a promotional pink taxi that’s loaded with matching rosy flowers. The Flowerbomb Taxi... [More]
Marathon Shoe Giveaways - Strava and New Balance are Giving Away Shoes for the Back Half Challenge
SCORE: 6.5
This Year and Warm 487 Clicks Pub: Sep 26, 16
Marathon Shoe Giveaways
Strava and New Balance are Giving Away Shoes for the Back Half Challenge
The fall marathon season is beginning, and Strava, the popular run-mapping app, is partnering with New Balance to give away free shoes as part of the ‘Back Half Challenge.’ Anyone who... [More]
Student-Targeted Fragrance Campaigns - The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
SCORE: 4.3
This Year and Mild 185 Clicks Pub: Aug 4, 16
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
The marketing agency Campus Solutions recently teamed up with Parlux Ltd. to promote the release of a new fragrance called ‘Ecko Unltd. 72.’ In order to capture the brand’s target... [More]
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