Highbrow Playset

Parents turn to skill-building games to showcase their children's intellect

Implications - As digital-savvy parents begin sharing the social media limelight with their children, they become careful of toy selection, opting for games that present an image of a highly intellectual child to the world. Rather than picking games for enjoyment alone, modern day parents feel the scrutiny of social media audiences and take every opportunity to show off their astute parenting skills through a shift towards skill-building and personal development games.
SCORE: 5.7
This Year and Mild Top 5 Examples: 5,520 Total Clicks Feb 16 - Dec 16
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Consumer Insight Topics: Art & Design
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SCORE: 7.3
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SCORE: 4.3
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