Crossover Casing

Brands look to reposition products by tapping into adjacent packaging trends

Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves.
SCORE: 6.8
This Month and Warm Top 6 Examples: 3,865 Total Clicks Jun 16 - Nov 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Fast Food Wine Kits - This Creatively Packaged Wine Looks Like a Perfect Meal for Adults
SCORE: 9.2
This Month and V. Hot 1,221 Clicks Pub: Nov 21, 16
Fast Food Wine Kits
This Creatively Packaged Wine Looks Like a Perfect Meal for Adults
Everyone loves wine, but who has time to wash glasses and get some snacks? Look no further because McCann Vilnius, an advertising agency in Lithuania, created an adult fast food wine for the annual... [More]
Wrapped Oil Bottle Packaging - The Rivōs Olive Oil Packaging Delights with a Present-Like Design
SCORE: 6.2
This Year and Warm 1,058 Clicks Pub: Jun 10, 16
Wrapped Oil Bottle Packaging
The Rivōs Olive Oil Packaging Delights with a Present-Like Design
The grocery store shelf is often not associated with much intrigue or surprise, so the Rivōs oil bottle packaging design is intended to change this. Highlighting a series of materials that feel... [More]
Honey-Based Jam Tubes - This Jam Packaging Was Inspired by Oil Paint
SCORE: 7.5
This Year and Warm 779 Clicks Pub: Aug 22, 16
Honey-Based Jam Tubes
This Jam Packaging Was Inspired by Oil Paint
These jam tubes are a sophisticated alternative to the jam packaging that is most often seen on the market. When making or purchasing jams, there are a few distinct fruit flavors that function as... [More]
Teapot-Shaped Mint Packages - Sencha Naturals 'Tip'N'Try Teapot' Cleverly Shows Off Green Tea Mints
SCORE: 5.3
This Year and Mild 267 Clicks Pub: Aug 9, 16
Teapot-Shaped Mint Packages
Sencha Naturals 'Tip'N'Try Teapot' Cleverly Shows Off Green Tea Mints
Rather than choosing to present its green tea mints in some of the more conventional mint package designs like a metal tin or a plastic tube, Sencha Naturals created a series of hand-blown glass... [More]
Cylindrical Maple Snack Packaging - This Snack Duo Combines Food and a Condiment
SCORE: 5.1
This Quarter and Mild 442 Clicks Pub: Sep 21, 16
Cylindrical Maple Snack Packaging
This Snack Duo Combines Food and a Condiment
This maple snack packaging was designed as part of a student project by Michelle Malrechauffe. The packaging is simple as it comes in the form of a cylindrical cardboard tube that features subtle... [More]
Abstract Pasta Branding - This Branding Abandons Traditional Pasta Packaging Ideals
SCORE: 4.1
This Year and Mild 98 Clicks Pub: Aug 16, 16
Abstract Pasta Branding
This Branding Abandons Traditional Pasta Packaging Ideals
Pasta branding tends to be based around more rustic styles, but the ‘Nudellini’ packages designed by Ewelina Gaska have forged a completely different path. The boxes were all created... [More]