This Branding Abandons Traditional Pasta Packaging Ideals

By: Mishal Omar - Aug 16, 2016
References: ewelinagaska & thedieline
Pasta branding tends to be based around more rustic styles, but the 'Nudellini' packages designed by Ewelina Gaska have forged a completely different path.

The boxes were all created to look like abstract pieces of art rather than something that references Italian cuisine. Rather than feature a transparent section that reveals what kind of pasta is inside, each package instead has a large abstract graphic of the type of noodle it contains. With vibrant colors and eye-catching graphics, this pasta branding is both playful and eyecatching.

By straying completely from norms that accept pasta as a traditional food that should be packaged as such, Nudellini is able to stand out in the market.