Mainstream Male Beauty

Men's cosmetics routines are expanding to include makeup

Implications - As modern consumers continually feel comfortable skirting outdated gender norms, mainstream cosmetics ranges are moving to include men's makeup products that appeal to a fast-growing male beauty market. This shift demonstrates the growing difficulties in marketing efforts based on traditional demographics groups and points to the need for brands to offer niche products and services that entice consumers in ways that current offerings may neglect to.
SCORE: 7.5
This Month and Warm Top 5 Examples: 8,803 Total Clicks Sep 15 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionCosmetics
Male Makeup Brand Ambassadors - Influencer James Charles Will Be Covergirl's Newest Ambassador
SCORE: 9.4
This Quarter and V. Hot 4,201 Clicks Pub: Oct 11, 16
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
The makeup industry is no stranger to female brand ambassadors but ‘Covergirl’ is opting to branch out to become more inclusive and expand its consumer base in the process. Instagram... [More]
Male Makeup Tutorials - Actor Patrick Dempsy Helps Demonstrate His Wife's Lid Tint Product
SCORE: 6.8
This Year and Warm 1,726 Clicks Pub: Mar 25, 16
Male Makeup Tutorials
Actor Patrick Dempsy Helps Demonstrate His Wife's Lid Tint Product
The idea of masculinity and gender in general is ever-evolving, as this male makeup tutorial shows. Although the term ‘tutorial’ is a bit of a stretch here, it does show that perhaps... [More]
Men's Concealer Sticks - This Concealer for Men by EvolutionMan is Also an Acne Treatment
SCORE: 6.4
This Year and Warm 1,488 Clicks Pub: Mar 11, 16
Men's Concealer Sticks
This Concealer for Men by EvolutionMan is Also an Acne Treatment
The Conceal & Treat stick by EvolutionMan is an innovative topical acne treatment and cover-up specifically made for men. The convenient and portable men’s skin treatment is an easily... [More]
Unisex Makeup Collections - MAC Created a Line of Unisex Cosmetics with the Celebrity Brant Brothers
SCORE: 5.1
Mild 1,244 Clicks Pub: Sep 22, 15
Unisex Makeup Collections
MAC Created a Line of Unisex Cosmetics with the Celebrity Brant Brothers
MAC’s first line of unisex cosmetics brings flawless looking skin to men as well as women. MAC collaborated with the Brant brothers, sons of supermodel Stephanie Seymour and publisher Peter... [More]
Male Eyebrow Grooming Kits - This Kit is Designed for Men Who Require Eyebrow Maintenance
SCORE: 5.1
This Quarter and Untested 144 Clicks Pub: Oct 18, 16
Male Eyebrow Grooming Kits
This Kit is Designed for Men Who Require Eyebrow Maintenance
‘Billion Dollar Brows’ is taking the art of eyebrow grooming and making it more accessible for men who require similar maintenance. Eyebrows have become one of the most talked-about... [More]