Serge Rigvava Lensed Louie Banks for Seventh Man Magazine

By: Riley von Niessen - Sep 29, 2016
References: 7thmanmagazine &
A men's fashion magazine that spotlights high-end luxury designs. Seventh Man Magazine often includes unique imagery in its pages to promote designers and captivate readers -- which is something that's maintained in the editorial that was photographed by Serge Rigvava.

Focusing on Louie Banks as his muse, Serge Rigvava captures him in varying lights. Paired with the creative stylings of Sascha Lilic, most of the images give off a retro look. This comes not only from the clothing and lighting combined, but also the hairstyles that draw from a clear 1970's inspiration.

Throughout the images, Serge Rigvava seems to consider expectations surrounding masculinity -- mixing menswear with women's heels, fishnets and heavy makeup to illustrate the freedom that comes from going against the grain and embracing one's individuality.