Shareable Hospitality

Hospitality brands are enhancing word of mouth through social media

Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics.
SCORE: 8
This Month and Warm Top 6 Examples: 7,188 Total Clicks Nov 15 - Nov 16
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Consumer Insight Topics: TechWorldMobileTravelSocial Media
Experiential Hotel Hybrids - This Hotel Fuses With the Format of Hostels to Target Millennials
SCORE: 9.5
This Month and V. Hot 1,813 Clicks Pub: Nov 15, 16
Experiential Hotel Hybrids
This Hotel Fuses With the Format of Hostels to Target Millennials
The French multinational company ‘AccorHotels’ is collaborating with ‘Jo&Joe’ in order to create a co-living experiential hotel that seeks to accommodate Millennial... [More]
Hyper-Connected Hotels - This Integrated Hotel Was Designed to Target the Millennial Demographic
SCORE: 8.6
This Quarter and Hot 1,697 Clicks Pub: Sep 23, 16
Hyper-Connected Hotels
This Integrated Hotel Was Designed to Target the Millennial Demographic
The integrated hotel ‘M Social’ in Singapore was designed by Philippe Starck in response to the cheaper travel options that Millennial demographics opt for. With the popularity of... [More]
App-Connected Hotel Rooms - The 'Cityhub Hotel' Lets You Control Room Functions Through an App
SCORE: 6.2
Warm 1,222 Clicks Pub: Nov 9, 15
App-Connected Hotel Rooms
The 'Cityhub Hotel' Lets You Control Room Functions Through an App
The Cityhub Hotel provides the modern traveler with unique services that fill all of one’s possible needs. The Amsterdam hotel is a budget-friendly accommodation where guests are encouraged to... [More]
Snapchat Rewards Program Filters - Hospitality Group Starwood Has Launched a Series of Geofilters
SCORE: 6.8
This Year and Warm 1,610 Clicks Pub: May 27, 16
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
In order to bring attention to their loyalty program, hospitality group Starwood has begun experimenting on Snapchat with a series of Geofilters. The playful Geofilters include designs that say... [More]
Creative Airline Listings - Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
SCORE: 7.2
This Year and Warm 374 Clicks Pub: Jul 28, 16
Creative Airline Listings
Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
The Lufthansa Airbnb listings are aiming to increase flight bookings for the airline. With the recent decline in flight ticket sales in Europe with the Brexit vote and terror attacks, Lufthansa is... [More]
Branded Airline Geofilters - Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
SCORE: 5.5
This Year and Mild 472 Clicks Pub: Jul 9, 16
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
Virgin America has come to be known as a young and hip airline and continues to put this image forth with its newest travel filter for Snapchat. The branded Snapchat geofilter is designed to put a... [More]