Human-Grade Normalization

Pet parents seek out human-grade food for reassurance

Implications - Pet owners, increasingly humanizing and therefore willing to spend more on their animals, are seeking out human-grade quality in pet food products. Providing reassurance to these consumers by focusing on health benefits and safety, this focus on ingredients mirrors shifts happening in food more broadly.
SCORE: 5.8
This Month and Mild Top 5 Examples: 3,363 Total Clicks Jun 14 - Nov 16
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Consumer Insight Topics: LifestylePets
Human-Grade Dog Treats - 'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat
SCORE: 6.7
This Quarter and Warm 430 Clicks Pub: Oct 31, 16
Human-Grade Dog Treats
'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat
The Honest Kitchen jerkies are dog treats, but the company is so confident in the food’s natural ingredients and delicious taste that it is equally palatable as an option for humans. Indeed,... [More]
Watercolor Pet Food Packaging - The Honest Kitchen Unveiled its New and Vibrant Pet Food Packages
SCORE: 4.2
Mild 2,542 Clicks Pub: Jun 6, 14
Watercolor Pet Food Packaging
The Honest Kitchen Unveiled its New and Vibrant Pet Food Packages
The Honest Kitchen, a company that produces human-grade pet food products, recently unveiled its new branding. It re-imaged its entire line of dog and cat food packaging. Created in box form, the... [More]
Cricket Protein Dog Treats - EntoBento Makes Sustainable All-Natural Dog Treats Using Cricket Powder
SCORE: 5.6
Mild 279 Clicks Pub: Nov 5, 15
Cricket Protein Dog Treats
EntoBento Makes Sustainable All-Natural Dog Treats Using Cricket Powder
These all-natural dog treats pose a great alternative to beef or grain treats and use human-grade ingredients that pets love. ‘EntoBento’ uses delicious recipes that involve things like... [More]
Cat-Friendly Broth Meals - Fancy Feast Makes Seafood and Chicken Broth for Cats
SCORE: 4.4
This Year and Untested 52 Clicks Pub: Aug 12, 16
Cat-Friendly Broth Meals
Fancy Feast Makes Seafood and Chicken Broth for Cats
Fancy Feast is now making broth for cats that come in either chicken or seafood varieties that are described as either “Classic” or “Creamy.” Examples include ‘Tuna &... [More]
Artisan Dog Treats - Little L's Krak'ems are All-Meat Treats Designed Specifically for Dogs
SCORE: 3.6
This Quarter and Untested 60 Clicks Pub: Oct 31, 16
Artisan Dog Treats
Little L's Krak'ems are All-Meat Treats Designed Specifically for Dogs
The artisan dog treat company Little L’s is selling a special delicacy called ‘krak’ems,’ which gives pet owners a healthy way to treat their pooch to something tasty. Krak&#... [More]