Dairy-free products enter new territory
Implications - As more and more consumers are switching to free-from diets, food and beverage brands are expanding their range of dairy-free offerings to include more specific products. This expansion reflects the degree to which consumers are reconsidering their dietary choices, and their expectation that brands will cater to their changing needs.
Workshop Question - How are you catering to consumers with a need for alternative products in your market?
Trend Themes
1. Niche Dairy-free - Expanding range of dairy-free products to cater to free-from diets.
2. Sugar-free - Focus on better-for-you formulas that spotlight free-from ingredients and reduced sugar content.
3. Oat-based Products - Emergence of a new clean-label alternative to dairy and other non-dairy options.
Industry Implications
1. Food and Beverage - Expanding range of dairy-free products to cater to free-from diets and developing better-for-you formulas.
2. Health and Wellness - Focus on healthier, cleaner, and reduced sugar ingredients that support the immune system.
3. Retail and Distribution - Emergence of a new clean-label alternative to dairy and other non-dairy options, distributed in convenience stores and supermarkets.
