First Class Pet

Traveling for pets has become substantially more customized and luxurious

Implications - With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self.
SCORE: 6.7
This Year and Warm Top 5 Examples: 7,657 Total Clicks Apr 15 - Nov 16
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Consumer Insight Topics: WorldLifestyleTravelPets
Urban Dog Resorts - Park9 is a Toronto Chain of Playcare Locations Built Specifically for Dogs
SCORE: 9.3
This Year and Viral 3,926 Clicks Pub: Oct 31, 16
Urban Dog Resorts
Park9 is a Toronto Chain of Playcare Locations Built Specifically for Dogs
Park9 is a Toronto-based chain that offers boarding and playcare for both dogs and cats. Not only does the business give pet owners a cozy and safe place for their pet to stay while they’re... [More]
Luxury Pet Plane Cabins - These Designated Cabins Make Flying with a Pet Classy on American Airlines
SCORE: 5.8
Warm 2,043 Clicks Pub: Aug 14, 15
Luxury Pet Plane Cabins
These Designated Cabins Make Flying with a Pet Classy on American Airlines
Anyone who’s tried to take their dog or cat on vacation knows what a hassle flying with a pet can be. American Airlines is taking the stress out of holidaying with a furry companion with ‘... [More]
Opulent Dog Hotels - This Space Functions as Both a Pet Hotel and Daycare
SCORE: 6.7
This Year and Mild 879 Clicks Pub: Oct 31, 16
Opulent Dog Hotels
This Space Functions as Both a Pet Hotel and Daycare
This South African dog hotel is based in Cape Town and functions as a pet daycare and living space when owners are away on business or vacation, or while they are working during the day. Called... [More]
Pet Passenger Trackers - Delta is Offering Free Pet Tracking to Flyers Travelling with Animals
SCORE: 4.2
Mild 725 Clicks Pub: Apr 16, 15
Pet Passenger Trackers
Delta is Offering Free Pet Tracking to Flyers Travelling with Animals
Travelling with pets in tow can be a stressful experience for owners and animals alike, but this free pet tracking service from Delta will hopefully provide peace of mind. The airline wants to... [More]
Pet-Friendly Rental Home Ads - Marnie the Dog Was Featured in This Luxurious Airbnb Commercial
SCORE: 3.7
This Year and Untested 84 Clicks Pub: Oct 1, 16
Pet-Friendly Rental Home Ads
Marnie the Dog Was Featured in This Luxurious Airbnb Commercial
In order to commemorate September’s National Dog Week and highlight its pet-friendly rentals, Airbnb employed Marnie the Dog, an adorable animal who’s achieved Internet fame, to be the... [More]
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