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Divergent Courtship

Singles seek out bizarre events to find a date with like-minded interests

Implications - Although many young people are still reveling in the hyper-convenience that's provided by increasingly streamlined dating apps, many others still prefer to meet in non-digital contexts. However, due to Millennials having such a short attention span, the events they're going to are highly focused. Also functioning well as an icebreaker, it becomes clear that consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience.
Workshop Question - Would it benefit your company to address consumers niche interests? Why or why not?
Trend Themes
1. Non-digital Courtship - Consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience.
2. Combining Matchmaking with Popular Hobbies - Events that combine popular hobbies such as gaming and exercise with matchmaking offer unique platforms for singles to meet new people and have the potential to be effective marketing campaigns for dating websites or apps.
3. Innovative Matchmaking Formats - Unconventional matchmaking events that challenge the traditional norms of dating such as armpit-sniffing dating nights and surgical mask matchmaking events are creating buzz and offering an alternative to online dating for individuals looking for unconventional dating experiences.
Industry Implications
1. Dating Websites/apps - These platforms can use innovative matchmaking formats to attract millennials who prioritize common interests and shared mindsets over convenience and provide non-digital courtship opportunities.
2. Event/entertainment Industry - Companies that combine popular hobbies with matchmaking such as gaming, exercise or other unconventional formats can create unique and engaging experiences for singles and offer effective marketing campaigns for businesses.
3. Wellness Industry - Events that combine exercise or other wellness activities with matchmaking offer individuals a chance to prioritize mental and physical health while meeting new people and create an opportunity for businesses to provide healthy dating alternatives.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 40 Examples:
71,923 Total Clicks
Date Range:
Aug 16 — Nov 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Armpit-Sniffing Date Nights
Armpit-Sniffing Date Nights
The Romancing the Armpit Event Had Singles Sniffing Out Their Matches
Earlier this spring, Bompas & Parr hosted an unusual date night dubbed ‘Romancing the Armpit.’ For those frustrated with the difficulties of meeting a potential love interest, this... MORE
Anime Gamer Dating Events
Anime Gamer Dating Events
'Pokémon Gokon' Runs Singles Mixers to Connect Pokémon Go Fans
ENA Ltd. is having some fun with the popularity of Pokémon Go by launching a singles mixer by the name of Pokémon Gokon—“Gokon” is a clever play on the Japanese word for “... MORE
Social Square Dancing Apps
Social Square Dancing Apps
The Tangdou Square Dance App Brings Helps Users Find Dance Partners
While square dancing may seem like an unlikely craze, the Tangdou Square Dance app has made the activity a hugely popular pastime in China. Dubbed “the Tinder of square dancing,” the app... MORE
Matchmaking 5K Runs
Matchmaking 5K Runs
'Love Me Run' Pairs Runners with a Companion for Each Kilometer
The “speed” in speed dating usually refers to time, but the Love Me Run is a speed dating event that’s more about velocity. Love Me Run is a 5K race, but the goal isn’t to... MORE
Speed Dating Buses
Speed Dating Buses
The 'Datemaster' bus is part of a speed dating campaign for 'Match.com'
With older dating sites having to compete with the dating apps that are so popular among Millennials, Match.com started a new venture in the form of a bus called Datemaster. The concept provided a... MORE
Surgical Mask Matchmaking Events
Surgical Mask Matchmaking Events
This Tokyo Event Uses Surgical Masks as a New Dating Tool
The Tokyo-based dating service Def Anniversary recently launched a new event that aims to use surgical masks as a dating tool. With many people in the city already donning the masks as a way to... MORE

Related Examples

Social Event-Finding Apps
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Singles Culinary Classes
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Social Sports Betting Apps
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Governmental GIF Archives
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Workout Buddy-Finding Apps
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Selfie Profile Verifications
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Music-Playing Dating Profiles
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DIY Music Video Apps
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play_circle_filled Baseball Romance Shows
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Hospital Social Networks
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Anime Ball Mugs
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The Pokemon Ball Cup Recreates the Trainer's Main Accessory
Ladies' Night-Locating Apps
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This Nightlife App Maps Out Ladies' Night Events In Hong Kong
Anime-Inspired Charging Hubs
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Anime Game-Accepting Malls
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Assistive AR Gaming Apps
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play_circle_filled Maternal Gamer Vlogs
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Nude Dating Shows
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Friendship Dating Apps
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play_circle_filled Masquerade Matchmaking Events
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Speed Dating Trains
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Scientific Speed Dating
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Dating App Headshots
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