Divergent Courtship

Singles seek out bizarre events to find a date with like-minded interests

Implications - Although many young people are still reveling in the hyper-convenience that's provided by increasingly streamlined dating apps, many others still prefer to meet in non-digital contexts. However, due to Millennials having such a short attention span, the events they're going to are highly focused. Also functioning well as an icebreaker, it becomes clear that consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience.
SCORE: 5.4
This Quarter and Mild Top 5 Examples: 897 Total Clicks Aug 16 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: WorldLifestyleBizarreRomance
Armpit-Sniffing Date Nights - The Romancing the Armpit Event Had Singles Sniffing Out Their Matches
SCORE: 8.2
This Quarter and Warm 568 Clicks Pub: Nov 1, 16
Armpit-Sniffing Date Nights
The Romancing the Armpit Event Had Singles Sniffing Out Their Matches
Earlier this spring, Bompas & Parr hosted an unusual date night dubbed ‘Romancing the Armpit.’ For those frustrated with the difficulties of meeting a potential love interest, this... [More]
Anime Gamer Dating Events - 'Pokémon Gokon' Runs Singles Mixers to Connect Pokémon Go Fans
SCORE: 5.7
This Year and Warm 166 Clicks Pub: Aug 17, 16
Anime Gamer Dating Events
'Pokémon Gokon' Runs Singles Mixers to Connect Pokémon Go Fans
ENA Ltd. is having some fun with the popularity of Pokémon Go by launching a singles mixer by the name of Pokémon Gokon—“Gokon” is a clever play on the Japanese word for “... [More]
Matchmaking 5K Runs - 'Love Me Run' Pairs Runners with a Companion for Each Kilometer
SCORE: 4.1
This Quarter and Untested 63 Clicks Pub: Nov 1, 16
Matchmaking 5K Runs
'Love Me Run' Pairs Runners with a Companion for Each Kilometer
The “speed” in speed dating usually refers to time, but the Love Me Run is a speed dating event that’s more about velocity. Love Me Run is a 5K race, but the goal isn’t to... [More]
Speed Dating Buses - The 'Datemaster' bus is part of a speed dating campaign for 'Match.com'
SCORE: 4.5
This Quarter and Untested 52 Clicks Pub: Nov 1, 16
Speed Dating Buses
The 'Datemaster' bus is part of a speed dating campaign for 'Match.com'
With older dating sites having to compete with the dating apps that are so popular among Millennials, Match.com started a new venture in the form of a bus called Datemaster. The concept provided a... [More]
Surgical Mask Matchmaking Events - This Tokyo Event Uses Surgical Masks as a New Dating Tool
SCORE: 4
This Quarter and Untested 48 Clicks Pub: Nov 1, 16
Surgical Mask Matchmaking Events
This Tokyo Event Uses Surgical Masks as a New Dating Tool
The Tokyo-based dating service Def Anniversary recently launched a new event that aims to use surgical masks as a dating tool. With many people in the city already donning the masks as a way to... [More]