Democratized Makeup

Beauty markers and pens make application on the go easy for consumers

Implications - Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills.
SCORE: 7.3
This Year and Warm Top 5 Examples: 5,890 Total Clicks Sep 16 - Feb 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionCosmetics
Portable Manicure Markers - This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications
SCORE: 8.4
This Year and Viral 2,927 Clicks Pub: Sep 2, 16
Portable Manicure Markers
This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications
Ciate’s ‘Mani Marker’ is a portable manicure pen that offers an easy and mess-free way for women to apply nail polish on the go. With its precision tip, the product promises to... [More]
Matte Lip Markers - Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen
SCORE: 7
This Year and Hot 1,318 Clicks Pub: Sep 2, 16
Matte Lip Markers
Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen
While it’s fairly common for lip stain products to come in a pen format for mess-free applications, Milk Makeup’s ‘Lip Markers’ emphasize their likeness to chunky highlighter... [More]
Roll-On Sun Protection - Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format
SCORE: 7.1
This Year and Warm 862 Clicks Pub: Sep 2, 16
Roll-On Sun Protection
Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format
Sun protection products come in a number of forms, including creams, sprays and wipes, but ‘Sunshine Oil’ from Milk Makeup is in a category of its own. This skin-protecting product is... [More]
Eyeshadow Blender Pencils - MSQ Cosmetics' Eyeshadow Pencil Includes a Sponge Tip
SCORE: 6.3
This Year and Warm 514 Clicks Pub: Feb 3, 17
Eyeshadow Blender Pencils
MSQ Cosmetics' Eyeshadow Pencil Includes a Sponge Tip
The cream eyeshadow pencils from MSQ Cosmetics—a company that was established in Nanchang, China—set themselves apart from many other pen-shaped eyeshadow applicators on the market by including... [More]
Lightweight Lip Markers - Focallure's 'BLING' Effortlessly Adds Mess-Free Pigment to Lips
SCORE: 5.4
This Year and Mild 269 Clicks Pub: Feb 3, 17
Lightweight Lip Markers
Focallure's 'BLING' Effortlessly Adds Mess-Free Pigment to Lips
‘Focallure’ is a beauty brand out of Guangdong, China, that provides a range of convenient cosmetic products for women. In its BLING collection, there are concealer-and-bronzer combos,... [More]
Quantcast