Pragmatic Energy

Gen Z responds to high-performance, low-ritual caffeine

Implications - In the context of consumption, Generation Z's diminishing attention span has manifested in a risen interest in Soylent, snack-like mini-meals, and desire for high-performance, low-ritual energy. Though this is due in part to a need for hyper-convenience, this desire for minimalist consumption also signifies the opposing values of Generation Z to Millennials in a preference for performance over lifestyle.
SCORE: 5.1
This Month and Mild Top 4 Examples: 1,005 Total Clicks Jun 16 - Nov 16
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Consumer Insight Topics: LifestyleDrinking
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SCORE: 3.7
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