Stylized Audio

Brands use celebrity endorsements and exaggerated concepts to market headphones

Implications - Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers.
SCORE: 7.1
This Month and Mild Top 4 Examples: 4,257 Total Clicks Sep 16 - Nov 16
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DEMOGRAPHICS
Wireless Necklace Heaphones - Will.i.am's 'i.am Buttons' Turn Into a Necklace When Not in Use
SCORE: 9.6
This Month and Viral 3,653 Clicks Pub: Nov 2, 16
Wireless Necklace Heaphones
Will.i.am's 'i.am Buttons' Turn Into a Necklace When Not in Use
The i.am Buttons, a new set of Bluetooth headphones from Will.i.am, act as a happy medium between the problems that plague both wireless and wired headphones. Whereas wireless headphones run the... [More]
Celebrity-Endorsed Headphones - These Cat Ear Headphones are Being Sold by Ariana Grande
SCORE: 7.2
This Quarter and Warm 452 Clicks Pub: Sep 21, 16
Celebrity-Endorsed Headphones
These Cat Ear Headphones are Being Sold by Ariana Grande
These cat ear headphones come in a limited-edition design due to the fact that they have Ariana Grande’s debossed signature and styling on them. The headphones are wireless and come with cat... [More]
Choreographed Headphone Ads - This Bose Commercial Follows a Dancer Throughout the Streets of London
SCORE: 5.8
This Quarter and Untested 78 Clicks Pub: Oct 20, 16
Choreographed Headphone Ads
This Bose Commercial Follows a Dancer Throughout the Streets of London
In order to illustrate the privacy of sound that’s granted by its ‘QuietComfort 35 Headphones,’ a new Bose commercial was created with Grey London’s help. It starts out... [More]
Star-Studded Headphone Ads - The New Beats By Dre are Promoted by Amber Rose, Pharrell & Many More
SCORE: 5.5
This Quarter and Untested 74 Clicks Pub: Oct 19, 16
Star-Studded Headphone Ads
The New Beats By Dre are Promoted by Amber Rose, Pharrell & Many More
As a means of getting more attention for the new Beats By Dre release, the Apple subsidiary released a commercial dubbed ‘Got No Strings.’ Oddly enough, it starts out with a scene from... [More]