Redirected Rappers

Hip hop artists use their influence to propel largely unrelated ventures

Implications - Rappers are increasing their level of interaction among fans by appealing to them in spheres outside of music and merchandise. While some are using their fame to enter into other industries with an edge, others like Vince Staples aim to positively influence youth by taking part in educational efforts. In doing so, they appeal to a large demographic of people who look up to them and prompt them to focus their interests in a way that comes across as more genuine.
SCORE: 6.3
This Quarter and Mild Top 6 Examples: 3,322 Total Clicks Mar 15 - Nov 16
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DEMOGRAPHICS
Rapper-Designed Gentlemen's Clubs - 'The Ballet' by Drake Spotlights Female Dancers in a New Way
SCORE: 8.8
This Quarter and Hot 900 Clicks Pub: Sep 8, 16
Rapper-Designed Gentlemen's Clubs
'The Ballet' by Drake Spotlights Female Dancers in a New Way
‘The Ballet’ is the name of a gentlemen’s club that was created by Drake. So far just a pop-up, the experience is a part of the Toronto rapper’s stop in Texas for his ‘... [More]
Rapper-Curated Content - A$AP Rocky is on Board as a New MTV Partner to Offer His Creative Expertise
SCORE: 8.1
This Quarter and Hot 1,089 Clicks Pub: Oct 5, 16
Rapper-Curated Content
A$AP Rocky is on Board as a New MTV Partner to Offer His Creative Expertise
Looking to expand its selection of content and appeal to A Rocky’s fan base, MTV is working with the rapper himself. During the two-year-long deal, A Rocky will be thinking up original... [More]
Rapper-Curated Art Selections - A New Spread in CR Fashion Book Features Kanye West as Curator
SCORE: 3.7
Warm 848 Clicks Pub: Mar 24, 15
Rapper-Curated Art Selections
A New Spread in CR Fashion Book Features Kanye West as Curator
A new spread in Issue 6 of CR Fashion Book features Kanye West as curator in a selection of work collected under the title ‘Blud Rush.’ Revealed in a teaser photo by CR Fashion Book,... [More]
Retro Rapper Sneaker Stores - Fat Joe is Gearing Up to Open His Own Business in New York City
SCORE: 5.4
This Quarter and Warm 353 Clicks Pub: Oct 24, 16
Retro Rapper Sneaker Stores
Fat Joe is Gearing Up to Open His Own Business in New York City
A rapper who’s known for hits like ‘What’s Luv?’ with Ashanti, ‘Make It Rain’ with Lil Wayne and more recently, ‘All The Way Up’ with Remy Ma, French... [More]
Rapper-Developed Educational Programs - Vince Staples Joined with Levi's for the 'Music Project'
SCORE: 4
This Quarter and Untested 44 Clicks Pub: Sep 13, 16
Rapper-Developed Educational Programs
Vince Staples Joined with Levi's for the 'Music Project'
The ‘Music Project’ is an year-round educational class that teaches production to teens from Vince Staples’ hometown, Long Beach, California.  Working in partnership with... [More]
Fashionable Ambassador Interviews - This H&M and Kenzo Ad Features a Candid Chance the Rapper
SCORE: 4.7
This Quarter and Untested 88 Clicks Pub: Sep 26, 16
Fashionable Ambassador Interviews
This H&M and Kenzo Ad Features a Candid Chance the Rapper
One of seven of H&M’s featured brand ambassadors, Chance the Rapper, is at the focus of this short H&M and Kenzo ad that was made to promote the clothing that he wears while getting to... [More]