Provocative Diversity

Adult entertainment brands adapt to be more positive and accessible

Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically.
SCORE: 7.9
This Quarter and Warm Top 6 Examples: 13,291 Total Clicks Mar 16 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Adult-Branded Apparel - Shayne Oliver's 'Hood By Air Worked' in Partnership with 'PornHub' for NYFW
SCORE: 9.2
This Quarter and Viral 4,149 Clicks Pub: Sep 13, 16
Adult-Branded Apparel
Shayne Oliver's 'Hood By Air Worked' in Partnership with 'PornHub' for NYFW
Hood By Air, an eccentric NYC-based brand that was founded by Shayne Oliver, premiered a new collection during New York Fashion Week with help from PornHub. Although much of the apparel featured... [More]
Adult VR Festivals - A Virtual Reality Festival in Japan Simulated a Series of Sensual Experiences
SCORE: 8.6
This Year and V. Hot 4,696 Clicks Pub: Jul 11, 16
Adult VR Festivals
A Virtual Reality Festival in Japan Simulated a Series of Sensual Experiences
A very adult-themed virtual reality festival in Tokyo, Japan had to be shut down due to a surplus of people overcrowding the event. Given the scandalous nature and the growing popularity of... [More]
Lubricant-Promoting Slides - Pornhub Created the 'World's Biggest Lube Slide' to Showoff Its Product
SCORE: 7.8
This Quarter and Warm 927 Clicks Pub: Oct 10, 16
Lubricant-Promoting Slides
Pornhub Created the 'World's Biggest Lube Slide' to Showoff Its Product
An adult streaming service that’s known to many, Pornhub has released a number of campaigns in recent times that aim to highlight its offerings—with the latest being an enormous lube... [More]
Erotic VR Experiences - Pornhub and BaDoink Are Offering 360-Degree Virtual Reality Porn Content
SCORE: 6.2
This Year and Warm 2,125 Clicks Pub: Mar 26, 16
Erotic VR Experiences
Pornhub and BaDoink Are Offering 360-Degree Virtual Reality Porn Content
The world’s leading erotica website Pornhub has teamed up with the most established virtual reality porn store, BaDoink, to offer spectacular 360-degree adult content. This virtual reality... [More]
X-Rated Emoji Applications - Adult Company Allows People to Choose Content Through Emoticons
SCORE: 6.9
This Year and Warm 1,115 Clicks Pub: Apr 25, 16
X-Rated Emoji Applications
Adult Company Allows People to Choose Content Through Emoticons
People have already cleverly assigned sexual undertones to emoticons, so it’s only natural that one porn company would use these “x-rated emojis” to let their customers choose what... [More]
X-Rated Interactive Games - 'Bang Fit' Encourages Some Interesting Exercise Routines
SCORE: 4.9
This Year and Untested 279 Clicks Pub: May 19, 16
X-Rated Interactive Games
'Bang Fit' Encourages Some Interesting Exercise Routines
‘Bang Fit’ is an interactive game created by ‘Pornhub’ that features some interesting exercise routines. The company markets the game using cartoon characters that have a... [More]