Shayne Oliver's 'Hood By Air Worked' in Partnership with 'PornHub' for NYFW

By: Riley von Niessen - Sep 13, 2016
References: vogue & hypebeast
Hood By Air, an eccentric NYC-based brand that was founded by Shayne Oliver, premiered a new collection during New York Fashion Week with help from PornHub.

Although much of the apparel featured remains unbranded, Shayne Oliver included the adult streaming site's logo on a number of the pieces to make the strange partnership clear to those in attendance. The bold floor-length cuts of the pieces were further enhanced by stark uses of color -- with bright primary tones standing out against otherwise monochrome ensembles.

Apart from the clothing, Shayne Oliver's runway show caught the attention of viewers due to his decision to feature some eye-catching hairstyles -- model's strands slicked back with gel that trailed down their foreheads so that they'd glisten in the bright lights.