Last month, fashion imprint HOOD BY AIR made the announcement that it was launching its upcoming Lilac collection exclusively made for JUICE. The new range now unveils a closer look as it is led by designer Shayne Oliver as a part of his returning campaign for HBA.
The new aesthetic builds upon the concept of luxury streetwear and the capsule is limited to Edison Chen's JUICE retail imprint. There are six items in the capsule and it explores graphics true to HOOD BY AIR. This includes the wash of the CLOT founder's favorite color, lilac. It details silhouettes such as hoodies, tees, and caps -- all of which are made with relaxed shapes and genderfluid cuts.
Image Credit: Alex Hau, Hypebeast
What's Driving This Trend
- Luxury Streetwear Fashion
- HOOD BY AIR's Lilac Collection utilizes the concept of luxury streetwear to attract fashion enthusiasts.
- Genderfluid Clothing
- The use of genderfluid cuts in the Lilac Collection by HOOD BY AIR caters to the growing demand for gender-neutral clothing.
- Limited Edition Capsules
- HOOD BY AIR's decision to create a limited edition capsule for JUICE retail shops highlights the trend of exclusivity and scarcity in the fashion industry.
Who This Affects Most
- Fashion and Apparel
- The Lilac Collection by HOOD BY AIR highlights the current landscape and demand for high-end streetwear fashion.
- Retail and Merchandising
- JUICE's exclusive retail partnership with HOOD BY AIR illustrates the importance of strategic partnerships and collaborations in the merchandising industry.
- Branding and Marketing
- HOOD BY AIR's branded collection for JUICE showcases the opportunity for innovative branding and marketing strategies in the fashion industry.
