Intergenerational Aging

Boomers are looking to Millennial culture to keep them young

Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society.
SCORE: 6
This Year and Mild Top 6 Examples: 6,691 Total Clicks Nov 15 - Nov 16
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Consumer Insight Topics: LifestyleHealthLife-StagesBoomers
Boomer Street Style Platforms - Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
SCORE: 7.8
V. Hot 3,450 Clicks Pub: Jan 14, 16
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
Photographer Misja Beijers captures boomer street style shots for her Instagram page and accompanying style blog. While traditional street style posts by Vogue and The Sartorialist capture a younger... [More]
Boomer Makeup Tutorials - This 50 and Over Beauty Routine is Simple and Fresh-Faced
SCORE: 5.5
Warm 941 Clicks Pub: Jan 14, 16
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
Featured on 50 and over style blog, une femme d’un certain age, this boomer makeup tutorial shows women how to get a fresh and flawless look that is ideal for a night out or a photoshoot. This... [More]
Baby Boomer Festivals - This Demographic-Centered Event Features Music, Food, Beer and Autos
SCORE: 5.7
This Year and Warm 622 Clicks Pub: Nov 24, 16
Baby Boomer Festivals
This Demographic-Centered Event Features Music, Food, Beer and Autos
Location in Centerville, Ohio, the Baby Boomer Festival boasted an impressive attendance last year, making 2017’s event even more anticipated. In addition to an expansive lineup of live music,... [More]
Boomer Tech Workshops - ETAG Hosts Free Tech Training Sessions for Aging Adults
SCORE: 4.1
Mild 468 Clicks Pub: Nov 24, 15
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
In a modern world that’s fast-faced and tech-obsessed, staying on top of the latest devices and softwares can be a difficult feat but ETAG aims to change this notion with its free and... [More]
Boomer Matchmaking Apps - Dating App Stitch is Described as Tinder for the Oldies
SCORE: 4.3
Untested 541 Clicks Pub: Nov 25, 15
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
While matchmaking apps like Tinder target younger millennials, Stitch is designed to encourage connections between aging boomers who are looking for love. Described as “Tinder for the oldies,&#... [More]
Boomer-Specific Exercise Classes - 24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
SCORE: 3.8
This Year and Untested 669 Clicks Pub: Aug 19, 16
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
The American gym chain ‘24 Hours Fitness’ offers ‘Active Aging Classes’ for its older members. As boomers continue to age, many have begun taking steps to keep their body... [More]
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