Intergenerational Aging

Boomers are looking to Millennial culture to keep them young

Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society.
SCORE: 6.6
This Quarter and Mild Top 5 Examples: 5,124 Total Clicks Nov 15 - Oct 16
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Consumer Insight Topics: LifestyleHealthLife-StagesBoomers
Boomer Street Style Platforms - Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
SCORE: 8.2
This Year and V. Hot 3,244 Clicks Pub: Jan 14, 16
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
Photographer Misja Beijers captures boomer street style shots for her Instagram page and accompanying style blog. While traditional street style posts by Vogue and The Sartorialist capture a younger... [More]
Boomer Makeup Tutorials - This 50 and Over Beauty Routine is Simple and Fresh-Faced
SCORE: 5.9
This Year and Warm 777 Clicks Pub: Jan 14, 16
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
Featured on 50 and over style blog, une femme d’un certain age, this boomer makeup tutorial shows women how to get a fresh and flawless look that is ideal for a night out or a photoshoot. This... [More]
Boomer Tech Workshops - ETAG Hosts Free Tech Training Sessions for Aging Adults
SCORE: 4.5
Mild 393 Clicks Pub: Nov 24, 15
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
In a modern world that’s fast-faced and tech-obsessed, staying on top of the latest devices and softwares can be a difficult feat but ETAG aims to change this notion with its free and... [More]
Boomer Matchmaking Apps - Dating App Stitch is Described as Tinder for the Oldies
SCORE: 4.6
Untested 461 Clicks Pub: Nov 25, 15
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
While matchmaking apps like Tinder target younger millennials, Stitch is designed to encourage connections between aging boomers who are looking for love. Described as “Tinder for the oldies,&#... [More]
Boomer-Specific Exercise Classes - 24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
SCORE: 4.4
This Year and Untested 249 Clicks Pub: Aug 19, 16
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
The American gym chain ‘24 Hours Fitness’ offers ‘Active Aging Classes’ for its older members. As boomers continue to age, many have begun taking steps to keep their body... [More]