Digitized Fashion

Fashion brands are using technology to enhance clothing presentation

Implications - Technology's uses are endless and the fashion industry is beginning to catch on to this fact. The use of animation, interactivity and projections in fashion has proved the creative potential of the fusion of technology with the fashion world. This intersection speaks to the growing need for fashion brands to incorporate digitization in order to capture consumer attention in a market overrun with competitors.
SCORE: 8.6
This Quarter and Hot Top 4 Examples: 7,768 Total Clicks Jun 16 - Oct 16
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Consumer Insight Topics: TechArt & DesignFashion
Holographic Fashion Shows - This Fashion Show Projected Holograms of Clothes onto Models
SCORE: 8.9
This Year and V. Hot 2,471 Clicks Pub: Jul 20, 16
Holographic Fashion Shows
This Fashion Show Projected Holograms of Clothes onto Models
The digital design studio ‘Pinar & Viola’ created the world’s first holographic fashion show for a virtual fashion line that was designed by Amber Jae Slooten. The... [More]
Immersive Fashion Installations - This Digital Fashion Show Was Inspired by The Natural World
SCORE: 7.9
This Year and V. Hot 2,641 Clicks Pub: Jun 14, 16
Immersive Fashion Installations
This Digital Fashion Show Was Inspired by The Natural World
In a collaboration with the luxury travel brand MCM, British designer Christopher Raeburn created an immersive digital fashion show. Inspired by all-things natural such as rain, wind and the sun,... [More]
Digitally Animated T-Shirts - These T-Shirts Have Customizable Digital Animations When on Camera
SCORE: 7.8
This Year and Hot 1,977 Clicks Pub: Jun 15, 16
Digitally Animated T-Shirts
These T-Shirts Have Customizable Digital Animations When on Camera
This animated t-shirts come to life via their accompanying app and feature a different design each week. The animated t-shirts work by first having the user choose a graphically themed shirt to... [More]
Responsive Glowing Clothes - The 'Futuro' Collection Interacts with Audience Members
SCORE: 8.2
This Quarter and Warm 679 Clicks Pub: Oct 18, 16
Responsive Glowing Clothes
The 'Futuro' Collection Interacts with Audience Members
The ‘Futuro’ collection features a range of innovative glowing clothes that interact with audience members as the models wearing the items approach them. The collection is part of the... [More]