Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Digitized Fashion

Fashion brands are using technology to enhance clothing presentation

Implications - Technology's uses are endless and the fashion industry is beginning to catch on to this fact. The use of animation, interactivity and projections in fashion has proved the creative potential of the fusion of technology with the fashion world. This intersection speaks to the growing need for fashion brands to incorporate digitization in order to capture consumer attention in a market overrun with competitors.
Workshop Question - What is one way that your brand could leverage technology to increase the aesthetic value of your product? Consider the physical appearance, retail displays etc.
Trend Themes
1. Enhanced Fashion Presentation - Fashion brands are incorporating animations, interactivity and projections to capture consumer attention.
2. Digitized Fashion Shows - Fashion designers are creating immersive digital fashion shows that incorporate technology and revitalizes traditional concepts.
3. Glowing Responsive Clothes - The use of textiles that emit light and proximity sensors create glowing clothes that interact with the audience, revealing an immersive and interactive fashion experience.
Industry Implications
1. Fashion and Luxury Brands - Fashion and luxury brands can leverage digitization and technology to stand out in a crowded market.
2. Technology Firms - Technology firms can partner with fashion designers to create immersive fashion shows and innovative clothing designs.
3. Event and Entertainment Organizers - Event and entertainment organizers can incorporate digitized fashion shows and interactive glowing clothing into their events for a more memorable and experiential experience.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
151,227 Total Clicks
Date Range:
Jun 16 — Oct 16
Trending:
Hot
Consumer Insight Topics:

Related Examples

Nostalgic Androgynous Apparel
Nostalgic Androgynous Apparel
Psychic Hearts' 'Enjoy This With' Collection Carries New Wave Motifs
Airline-Branded Luxury Sneakers
Airline-Branded Luxury Sneakers
The Virgin America First Class Shoes Bring Luxury Flying to Feet
Stylish West Coast Workwear
Stylish West Coast Workwear
The Hundreds' Collection Incorporates the Laid-Back LA Lifestyle
Fleece-Leather Apparel
Fleece-Leather Apparel
This Line Comes from a Collaboration with a Premium Leather Clothing Brand
Musician-Branded Canadiana Clothing
Musician-Branded Canadiana Clothing
The OVO x Roots 2016 Fall/Winter Collection Soft Goods are Hip
Luxury Winter Sportswear
Luxury Winter Sportswear
Y-3 Sport Presents an Innovative Collection for the Fall Winter 2016 Line
Unisex Denim Collections
Unisex Denim Collections
The Guess 'His + Hers' Collection Offers a Range of Gender-Neutral Styles
Upscale Halloween Childrenswear
Upscale Halloween Childrenswear
Tutu Du Monde's 'Under A Spell' Offers Innovative Seasonal Clothes
Buyer-Related Sneaker Releases
Buyer-Related Sneaker Releases
KITH's Friends and Family Program Offers Sneakers to Select People
Whimsical Men's Couture
Whimsical Men's Couture
Bright Colors and Imaginative Cuts Overrode the Men's Gucci Fashion Show
Politically Charged Fashion
Politically Charged Fashion
This Unconventional Collection Makes a Statement on Today's Politics
Athletic Brand Mashups
Athletic Brand Mashups
FRUITION Las Vegas Created Nike vs. adidas Shirt Hybrids
Sporty Print Fashion
Sporty Print Fashion
Model Nina Agdal Stars in the Latest Issue of ELLE Kazakhstan
Violently Rebellious Fashion Ads
Violently Rebellious Fashion Ads
The Moschino Fall/Winter Campaign Embraces Radical 90s Style
Tennis-Themed Editorials
Tennis-Themed Editorials
GAME. SET. MATCH. by Igor Oussenko is Captured for Fashion Magazine
Oversized Unisex Outerwear
Oversized Unisex Outerwear
The Japanese Brand UNUSED Released Its Latest Outerwear Looks
Skate-Inspired Fashion Shoots
Skate-Inspired Fashion Shoots
Russian Photographer Gosha Rubchinskiy Shot Topman's Summer Line
Gender-Inclusive Fashion Shows
Gender-Inclusive Fashion Shows
This Designer is Combining Its Menswear and Womenswear Shows
Co-Branded Rocker Streetwear
Co-Branded Rocker Streetwear
The Black Sabbath x Supreme Collection Honors the Iconic Band
Luxury T-Shirt Lines
Luxury T-Shirt Lines
This Brand is Launching a New Line of Premium T-Shirts
Athletic Emoji Apparel
Athletic Emoji Apparel
NikeCourt's Latest Range Honors Roger Federer's Love for Emojis
Lush Egyptian-Themed Couture
Lush Egyptian-Themed Couture
The Givenchy Fall/Winter Collection Promotes Exotic Styling
Candy Floss Hairstyles
Candy Floss Hairstyles
The Rick Owens Fall Show Has Inspired a Cotton Candy Hair Movement
Emerald Menswear Collections
Emerald Menswear Collections
Designer Joao Paulo Guedes Unveiled His Latest Fashion Line at TOM16
Japanese Surf Apparel
Japanese Surf Apparel
Vans Has Teamed Up with Yusuke Hanai for a Surf-Inspired Collection
Cult Cinema Apparel
Cult Cinema Apparel
The Latest Sheila Pazos Runway Presentation is Inspired by Film
Workout Data Shirts
Workout Data Shirts
The RunGraph iOS App Transforms Running Stats into Graphic Wearables
Temperature-Regulating T-Shirts
Temperature-Regulating T-Shirts
The Ministry of Supple Atmos LT Base Layer T-Shirt Keeps You Dry
Co-Branded Rocker Clothing
Co-Branded Rocker Clothing
The Moncler Rolling Stones Collection Celebrates the Band's 50th Year
Newspaper-Embedded T-Shirts
Newspaper-Embedded T-Shirts
This 'Newshirt' Collection Adds Current Events to T-Shirts
Upcycled Fast Food Fashions
Upcycled Fast Food Fashions
The McDCouture Line Features 20 Dresses Made from McDonald's Wrappers