Personal Promotion

Brands are finding increasingly creative ways to target clients

Implications - Small companies in large industries like design, banking and media require a more memorable form of promotion in order to stand out from their competitors -- and brands are increasingly turning to personalization to do this. By creating individualized promotional packaging that humanizes them from the perspective of clients and prospects, these companies are more likely to maintain a high retention rate.
SCORE: 8
This Quarter and Hot Top 6 Examples: 10,850 Total Clicks Jun 16 - Nov 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Self-Promoting Designer Packages - This Designer Created a Gift Box Filled with a Resume and Letter
SCORE: 9
This Quarter and V. Hot 3,794 Clicks Pub: Sep 28, 16
Self-Promoting Designer Packages
This Designer Created a Gift Box Filled with a Resume and Letter
Self-promoting is not always viewed as a positive practice, but the way Liza Pederson has curated her personal brand identity allows her to stand out from other designers in the industry. The idea... [More]
Client-Targeting Welcome Gifts - The Umpqua Bank Provides Its Customers with Welcome Kits
SCORE: 9.1
This Quarter and V. Hot 3,682 Clicks Pub: Oct 18, 16
Client-Targeting Welcome Gifts
The Umpqua Bank Provides Its Customers with Welcome Kits
In order to leave clients and potential clients with a good impression of their brand and business, the Umpqua Private Bank provides them with welcome gifts. The kits were designed by the agency &#... [More]
Stark Design Studio Branding - Ori Studio's Visual Identity is Displayed in a Monochromatic Palette
SCORE: 7.6
This Year and Hot 1,652 Clicks Pub: Jun 13, 16
Stark Design Studio Branding
Ori Studio's Visual Identity is Displayed in a Monochromatic Palette
Ori Studio’s visual identity is stark and monochromatic, spotlighting the creative agency’s contemporary design aesthetic. Displayed in a palette of black and white tones, the brand’... [More]
Architectural Food Gifts - These Gift Sets Were Designed to Promote a Property Development Firm
SCORE: 7.4
This Quarter and Warm 576 Clicks Pub: Nov 1, 16
Architectural Food Gifts
These Gift Sets Were Designed to Promote a Property Development Firm
These architectural food gift sets come in the form of food that has been shaped to look like various architectural structures. The sets were designed for the property developer ‘Noble... [More]
Interactive Branding Identities - A Graphic Designer Has Created His Own Personal Brand Identity
SCORE: 7.3
This Year and Warm 751 Clicks Pub: Aug 19, 16
Interactive Branding Identities
A Graphic Designer Has Created His Own Personal Brand Identity
London-based graphic designer and illustrator ‘Rhox’ formulated his own personal brand identity that is equal parts professional, attractive and interactive. The artist based the... [More]
Edible Chocolate Holiday Cards - This Design Studio Created a Gold Chocolate Holiday Card
SCORE: 6.4
This Quarter and Mild 395 Clicks Pub: Oct 18, 16
Edible Chocolate Holiday Cards
This Design Studio Created a Gold Chocolate Holiday Card
This gold chocolate branding was designed to promote the creative agency ‘EME Design Studio.’ As the holidays fast approach, brands and businesses are looking towards the future in... [More]