Micro-Video

Video-based social media provides concise, hyper-shortened entertainment

Implications - The reasons why video-based social media poses a threat to traditional television run the gamut from their interactivity, to the creative freedom of independently made content. One of the least-discussed advantages of online video is its conciseness; this is being emphasized through micro-video platforms. This speaks to the short attention span of today's youth generation.
SCORE: 4.4
This Quarter and Untested Top 4 Examples: 1,639 Total Clicks Mar 15 - Oct 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMultimediaSocial Media
DIY Music Video Apps - The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
SCORE: 5.4
This Quarter and Mild 191 Clicks Pub: Sep 20, 16
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
‘musical.ly’ is a new app that is rapidly becoming popular among creative teens looking for a new way to express themselves. Drawing on elements of popular platforms such as Vine,... [More]
Media Mashup Apps - Trio Helps Users Collaborate and Remix Images, Music and Video Content
SCORE: 2.8
Untested 1,218 Clicks Pub: Mar 14, 15
Media Mashup Apps
Trio Helps Users Collaborate and Remix Images, Music and Video Content
Centered around creativity and collaboration, Trio is an app that challenges people to come up with the best remixes possible for all sorts of media content that’s already been shared on the... [More]
Six-Second Insurance Ads - Farmers Insurance is Sharing Financial Advice Via Vine Videos
SCORE: 3.5
This Year and Untested 156 Clicks Pub: Jul 19, 16
Six-Second Insurance Ads
Farmers Insurance is Sharing Financial Advice Via Vine Videos
Farmers Insurance has been sharing financial advice via six-second Vine clips. While Vine may seem like an unlikely advertising platform for an insurance company, the videos help the agency educate... [More]
Snippet Video Solutions - The Video Snaps Tool Helps You Create Ultra-Short Video Clips
SCORE: 2.5
This Year and Untested 74 Clicks Pub: Mar 29, 16
Snippet Video Solutions
The Video Snaps Tool Helps You Create Ultra-Short Video Clips
Viral publishing tool maker Playbuzz has developed an innovative solution, dubbed Video Snaps, that is designed to make it possible for people to take a video and divide it into different sections,... [More]