Micro-Video

Video-based social media provides concise, hyper-shortened entertainment

Implications - The reasons why video-based social media poses a threat to traditional television run the gamut from their interactivity, to the creative freedom of independently made content. One of the least-discussed advantages of online video is its conciseness; this is being emphasized through micro-video platforms. This speaks to the short attention span of today's youth generation.
SCORE: 4.4
This Year and Mild Top 5 Examples: 2,120 Total Clicks Mar 15 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingBrandingSocial Media
DIY Music Video Apps - The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
SCORE: 4.9
This Year and Mild 233 Clicks Pub: Sep 20, 16
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
‘musical.ly’ is a new app that is rapidly becoming popular among creative teens looking for a new way to express themselves. Drawing on elements of popular platforms such as Vine,... [More]
Livestreaming Multimedia Apps - The Hype App Creates Broadcasts with Music, Emojis and Comments
SCORE: 4.9
This Year and Untested 313 Clicks Pub: Nov 2, 16
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
Following the announcement that Twitter will be officially shutting down its six-second video-sharing app Vine, the founders of Vine have already launched the all-new Hype app for iOS. The Hype... [More]
Media Mashup Apps - Trio Helps Users Collaborate and Remix Images, Music and Video Content
SCORE: 2.6
Untested 1,226 Clicks Pub: Mar 14, 15
Media Mashup Apps
Trio Helps Users Collaborate and Remix Images, Music and Video Content
Centered around creativity and collaboration, Trio is an app that challenges people to come up with the best remixes possible for all sorts of media content that’s already been shared on the... [More]
Collaborative Social Video Apps - 'Lifeslice' Enables Collaborative Video Creation Between Friends
SCORE: 4.5
This Year and Untested 125 Clicks Pub: Oct 25, 16
Collaborative Social Video Apps
'Lifeslice' Enables Collaborative Video Creation Between Friends
Social networking has swiftly shifted to be a much more visual environment with images and video taking center stage, so the ‘Lifeslice’ collaborative video app enables social video... [More]
Six-Second Insurance Ads - Farmers Insurance is Sharing Financial Advice Via Vine Videos
SCORE: 3
This Year and Untested 223 Clicks Pub: Jul 19, 16
Six-Second Insurance Ads
Farmers Insurance is Sharing Financial Advice Via Vine Videos
Farmers Insurance has been sharing financial advice via six-second Vine clips. While Vine may seem like an unlikely advertising platform for an insurance company, the videos help the agency educate... [More]
Quantcast