The British Heart Foundation Took to Twitter for 'Restart a Heart Day'

By: Laura McQuarrie - Oct 19, 2016
References: twitter & prexamples
In order to acknowledge Restart a Heart Day, which is held on the 16th of October, the British Heart Foundation launched a unique campaign on Twitter that brings attention to the fact that few people know how to perform life-saving CPR.

The Twitter campaign included a tweet that calls for social media users to give the post a like by pressing the heart icon in order to "see what happens next." From there, users are automatically tweeted back by a bot that reveals a crucial message about CPR and a link to a video about the British Heart Foundation's 'Nation of Lifesavers.'

In receiving thousands of likes and retweets, the British Heart Foundation's message was easily shared, informing people about the many training opportunities that happen across the UK.