The 'imDown' App Helps Storytellers Convey Content in a Visual Way

By: Katherine Pendrill - Feb 24, 2016
References: & blessthisstuff
'imDown' is a new video app that helps users tells stories in a visual way. While there are a number of apps designed for sharing videos, this application is intended to enhance the mobile viewing experience with vertical content.

imDown works by helping users transform ordinary videos into full-screen vertical videos that will captivate viewers. Unlike horizontal videos, vertical content is shown to increase viewer engagement by up to nine times. These videos can be created and shared with other users on the platform or posted to social media to engage with friends and family.

By making use of vertical landscapes, the imDown app allows users to create original mobile content that is unlike anything else viewers might find on the web.