From Live Podcasting Apps to Sports Commentary Platforms

By: Katherine Pendrill - Feb 28, 2016
The February 2016 social media trends reveal a change in the way that consumers are using social platforms. Not only are consumers exploring more niche social networks, but they are also engaging with the kinds of advertisements that are becoming increasingly common on different platforms.

While larger platforms such as Facebook, Instagram and Twitter remain popular among users, there is also a growing interest in niche social networks. Unlike mainstream platforms, these targeted social networks provide a more intimate space for like-minded individuals to connect. Some of these niche social platforms include fitness-focused photo apps, sports commentary platforms and female friend-finding networks.

Another major theme apparent among the February 2016 social media trends is the use of social platforms as an advertising tool. For example, athletic dress shirt brand Mizzen + Main used social media endorsements to grow the fan base for its products. Even bigger brands such as McDonald's have turned to platforms such as Instagram to advertise seasonal offerings and increase brand engagement.