Consumer Insights

Emerging media opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 5.5
This Quarter and Mild Top 4 Examples: 1,285 Total Clicks Date Range: Aug 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Pop culture entertainment is adapted for a hands-on consumer
Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers. [More]
Score: 4.7
This Quarter and Mild Top 4 Examples: 337 Total Clicks Date Range: Sep 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Small-scale entertainment entices viewers with accessibility and shareability
Implications - Though attention spans are getting shorter, consumers remain emotionally connected through social platforms such as Twitter, which are engineered to foster connection in an easily digestible form. The same is becoming true of entertainment, wherein consumers are turning to shorter episodic content that offers the same emotional high as full-fledged network programming, while being easier to access and share. The progression points to the condensation of length, but not of quality, when it comes to entertainment. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 1,855 Total Clicks Date Range: Jun 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to entertainment-focused education online
Implications - As consumers continue to seek advice, education and information online, they are more frequently abandoning traditional outlets in favor of fringe media. Coupling entertainment with knowledge and expanded skill sets, this online content feels more relevant to a younger audience that's bucking convention and searching for authenticity. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 2,538 Total Clicks Date Range: Jun 14 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 1,106 Total Clicks Date Range: Oct 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Video content allows creators to experiment with personal branding
Implications - Social media has revolutionized the marketing landscape in recent years, with online video content emerging as an integral way to reach consumers. Specifically, brands and individual celebrities are adopting digital platforms, such as Snapchat or YouTube, to diverge from their normal offering and established branding. Consumers not only love the abbreviated nature of new media; they also enjoy the ability and capacity to see familiar faces and brands in brand-new contexts. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 2,624 Total Clicks Date Range: Aug 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Content creators turn to sophisticated tools to improve their personal brand
Implications - As user-generated content continues to grow in size and scope, many influencers are upgrading the quality of the tools they use to make videos. Whether it's outsourcing video editing to on-demand service providers, or purchasing higher-quality applications, this progression signals that content creation is becoming a viable investment and long-term career. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 1,266 Total Clicks Date Range: Jul 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Modern-day fables attack real concerns through horror
Implications - Fairy tales and fables were originally intended to help sort through life's everyday problems; as everyday life transforms, so to do the stories being told. What remains the same is the concept of storytelling as a vehicle to warn against metaphorical monsters -- in an age of information, however, the "monsters" are more pragmatic, such as STDs and psychological disorders. As consumers grow more well-informed, a skew toward hyperrealism as opposed to surrealism is seen in entertainment. [More]
Trend Hunter Services
Score: 5.9
This Quarter and Warm Top 4 Examples: 1,415 Total Clicks Date Range: Oct 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Fans look for subversive ways to enjoy traditional genres
Implications - The desire amongst consumers to experience "classic" content in new ways persists, especially in the digital age. As a result, media producers are subverting and reinterpreting traditional genres in ways that are both more immersive and more inclusive. As typical fans become content creators themselves, they desire to see more experimental and hands-on treatment of their favorite entertainment. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 1,232 Total Clicks Date Range: Jun 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Collectible items demonstrate the importance of in-person marketing
Implications - Instead of focusing solely on digital content, entertainment marketers are investing extra time executing in-store promotions and giveaways. Offering collectible items not only appeals to the super-fan, but also works to attract new viewers by engaging them in a sense of exclusivity. More importantly, tangible offerings ensure that an experience is not only immediately shareable, but memorable long after the event has taken place. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 2,015 Total Clicks Date Range: Feb 16 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers respond to entertainment marketing they can interact with
Implications - Given the success of beacon technology in the retail sphere, many entertainment companies are experimenting with location-based smartphone marketing. In the movie sphere, this strategy is especially successful because it allows consumers to interact with the content more directly on their personal devices. Mobile marketing of this nature speaks to a prevailing consumer desire for autonomy in all of their brand interactions. [More]