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Score: 6.5
This Week and Warm Top 4 Examples: 1,531 Total Clicks Date Range: Jul 14 - Aug 16
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Social media and unscripted entertainment merge
Implications - Before YouTube, documentaries served as the way for consumers to receive more raw, authentic forms of entertainment. As video-based social media becomes a mainstream form of communication, a merge between the two worlds is natural. This accelerates the transparency and educational aspect of both forms of media, which are factors the modern consumer actively seeks. [More]
Score: 4.8
This Week and Mild Top 5 Examples: 396 Total Clicks Date Range: Mar 16 - Aug 16
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As a step toward authenticity, organizations fund informative content
Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation. [More]
Score: 6.2
This Quarter and Mild Top 6 Examples: 1,883 Total Clicks Date Range: Nov 15 - Jun 16
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Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 5.6
This Quarter and Mild Top 5 Examples: 1,105 Total Clicks Date Range: Jun 16 - Jun 16
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Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 2,360 Total Clicks Date Range: Apr 15 - Jun 16
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Brands adapt OTT offerings for the Chinese market
Implications - Marketers looking to build a brand in the Chinese entertainment market are increasingly opting to launch Over-The-Top streaming services that provide exclusive access to content in a form that coincides with media consumption habits in the region. In addition to highlighting how brands will need to adapt strategy to accurately reflect the needs and wants of Chinese consumers, this shift demonstrates the opportunity of marketing entertainment content as a means of introducing a larger brand vision. [More]
Score: 5.7
This Year and Mild Top 5 Examples: 2,395 Total Clicks Date Range: Mar 15 - May 16
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Sports broadcasters pursue fans in their native digital spaces
Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 2,073 Total Clicks Date Range: Aug 15 - Mar 16
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Pop culture entertainment is adapted for a hands-on consumer
Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers. [More]
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Score: 4.1
This Year and Mild Top 4 Examples: 438 Total Clicks Date Range: Sep 15 - Mar 16
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Small-scale entertainment entices viewers with accessibility and shareability
Implications - Though attention spans are getting shorter, consumers remain emotionally connected through social platforms such as Twitter, which are engineered to foster connection in an easily digestible form. The same is becoming true of entertainment, wherein consumers are turning to shorter episodic content that offers the same emotional high as full-fledged network programming, while being easier to access and share. The progression points to the condensation of length, but not of quality, when it comes to entertainment. [More]
Score: 5.7
This Year and Warm Top 6 Examples: 2,279 Total Clicks Date Range: Jun 15 - Mar 16
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Consumers turn to entertainment-focused education online
Implications - As consumers continue to seek advice, education and information online, they are more frequently abandoning traditional outlets in favor of fringe media. Coupling entertainment with knowledge and expanded skill sets, this online content feels more relevant to a younger audience that's bucking convention and searching for authenticity. [More]
Score: 5.4
This Year and Warm Top 6 Examples: 3,638 Total Clicks Date Range: Jun 14 - Mar 16
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Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]