PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.7
This Month and Hot Top 4 Examples: 107,618 Total Clicks Date Range: Dec 13 - Apr 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 6,304 Total Clicks Date Range: Jan 15 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for ways to enjoy past pop culture in new forms
Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 5,201 Total Clicks Date Range: Aug 14 - Feb 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands appeal to specific fan bases for increased consumer loyalty
Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 16,835 Total Clicks Date Range: Jul 14 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
New forms of feminist content confront societal standards
Implications - Whether it’s in the form of art, media or viral marketing, the modern feminist movement is seeing an emergence of bold, unapologetic content. Rather than focusing on the mere dissemination of information, content creators aim to defy societal expectations of femininity, creating content that's rooted in the actual lived experiences of women. Brands who are able to embrace and embody this approach to gender politics cultivate a relevant and authentic relationship with the socially conscious consumer. [More]
Score: 6
This Year and Warm Top 4 Examples: 3,119 Total Clicks Date Range: Oct 13 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Trend Hunter Services
Score: 6.2
This Year and Warm Top 4 Examples: 3,442 Total Clicks Date Range: Mar 14 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumer-controlled media streaming gives control to the crowd
Implications - As the information age rages on, the demand for an untouched counter-narrative rises, leaking into areas from literature to media entertainment. The first area to take full advantage of this desire is livestreaming, providing devices and apps to allow consumers full control over entertainment. Turning spectators into content creators empowers consumers and adds richness to live-streamed entertainment. [More]
Score: 7.7
This Year and V. Hot Top 4 Examples: 12,717 Total Clicks Date Range: Jun 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The music festival experience is enhanced through digital sharing
Implications - Music festivals are a decidedly millennial-specific experience. A far cry from Woodstock, today's festivals are packed with sponsored examples of instant gratification, convenient comforts -- and now to top off the millennial trifecta, shareability. Festivals are moving beyond a branded hashtag or Instagram gallery to incorporate social media and sharing into the festival's brand. [More]
Score: 4.1
This Year and Mild Top 4 Examples: 3,823 Total Clicks Date Range: May 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Keeping the old medium alive means making something more custom for consumers
Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 4,138 Total Clicks Date Range: May 12 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Franchises bring elements of the big screen into real life situations
Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 20,237 Total Clicks Date Range: Apr 14 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Increasing hype, franchises turn to temporary retail spaces for fan interaction
Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers to experience classic shows and movies through more tailored, social interactions. [More]