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Score: 6.3
This Quarter and Warm Top 6 Examples: 1,983 Total Clicks Date Range: Jan 15 - Nov 16
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Consumers eschew choice for niche services with limited high-brow offerings
Implications - Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes. [More]
Score: 4.5
This Quarter and Untested Top 4 Examples: 619 Total Clicks Date Range: Mar 16 - Oct 16
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Online video is elevated with instant editing apps
Implications - Though online video has disrupted the traditional entertainment industry, one key advantage of conventional media has been its higher quality. Instant editing services directly challenge this perception; these services enable high-end videos with very few steps. This democratizes creativity within the industry. [More]
Score: 4.4
This Quarter and Untested Top 4 Examples: 1,636 Total Clicks Date Range: Mar 15 - Oct 16
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Video-based social media provides concise, hyper-shortened entertainment
Implications - The reasons why video-based social media poses a threat to traditional television run the gamut from their interactivity, to the creative freedom of independently made content. One of the least-discussed advantages of online video is its conciseness; this is being emphasized through micro-video platforms. This speaks to the short attention span of today's youth generation. [More]
Score: 6.2
This Quarter and Warm Top 5 Examples: 2,136 Total Clicks Date Range: Jul 14 - Sep 16
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Social media and unscripted entertainment merge
Implications - Before YouTube, documentaries served as the way for consumers to receive more raw, authentic forms of entertainment. As video-based social media becomes a mainstream form of communication, a merge between the two worlds is natural. This accelerates the transparency and educational aspect of both forms of media, which are factors the modern consumer actively seeks. [More]
Score: 5
This Year and Warm Top 6 Examples: 1,226 Total Clicks Date Range: Mar 16 - Aug 16
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As a step toward authenticity, organizations fund informative content
Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation. [More]
Score: 5.7
This Year and Mild Top 6 Examples: 2,651 Total Clicks Date Range: Nov 15 - Jun 16
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Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 5.1
This Year and Mild Top 5 Examples: 1,447 Total Clicks Date Range: Jun 16 - Jun 16
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Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
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Score: 6.1
This Year and Warm Top 4 Examples: 2,585 Total Clicks Date Range: Apr 15 - Jun 16
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Brands adapt OTT offerings for the Chinese market
Implications - Marketers looking to build a brand in the Chinese entertainment market are increasingly opting to launch Over-The-Top streaming services that provide exclusive access to content in a form that coincides with media consumption habits in the region. In addition to highlighting how brands will need to adapt strategy to accurately reflect the needs and wants of Chinese consumers, this shift demonstrates the opportunity of marketing entertainment content as a means of introducing a larger brand vision. [More]
Score: 5.2
This Year and Mild Top 5 Examples: 2,638 Total Clicks Date Range: Mar 15 - May 16
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Sports broadcasters pursue fans in their native digital spaces
Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 2,247 Total Clicks Date Range: Aug 15 - Mar 16
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Pop culture entertainment is adapted for a hands-on consumer
Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers. [More]