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Score: 5.6
This Month and Mild Top 4 Examples: 2,060 Total Clicks Date Range: Jun 14 - May 15
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Television no longer functions as a standalone entertainment piece
Implications - For today's consumer who is constantly engaged in multimedia content, television on its own will no longer suffice. As a result, televisions are incorporating multi-screen elements and the ability to surf online, play music and more through a device once reserved specifically for viewing simple programming. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,405 Total Clicks Date Range: Nov 14 - May 15
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Consumer-made content is treated as regular paid programming
Implications - The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 112,495 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 6,680 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers search for ways to enjoy past pop culture in new forms
Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 5,309 Total Clicks Date Range: Aug 14 - Feb 15
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Brands appeal to specific fan bases for increased consumer loyalty
Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing. [More]
Trend Hunter Services
Score: 7
This Year and Warm Top 4 Examples: 17,555 Total Clicks Date Range: Jul 14 - Jan 15
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New forms of feminist content confront societal standards
Implications - Whether it’s in the form of art, media or viral marketing, the modern feminist movement is seeing an emergence of bold, unapologetic content. Rather than focusing on the mere dissemination of information, content creators aim to defy societal expectations of femininity, creating content that's rooted in the actual lived experiences of women. Brands who are able to embrace and embody this approach to gender politics cultivate a relevant and authentic relationship with the socially conscious consumer. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 3,166 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Score: 6
This Year and Warm Top 4 Examples: 3,523 Total Clicks Date Range: Mar 14 - Jan 15
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Consumer-controlled media streaming gives control to the crowd
Implications - As the information age rages on, the demand for an untouched counter-narrative rises, leaking into areas from literature to media entertainment. The first area to take full advantage of this desire is livestreaming, providing devices and apps to allow consumers full control over entertainment. Turning spectators into content creators empowers consumers and adds richness to live-streamed entertainment. [More]
Score: 7.6
This Year and V. Hot Top 4 Examples: 12,952 Total Clicks Date Range: Jun 13 - Dec 14
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The music festival experience is enhanced through digital sharing
Implications - Music festivals are a decidedly millennial-specific experience. A far cry from Woodstock, today's festivals are packed with sponsored examples of instant gratification, convenient comforts -- and now to top off the millennial trifecta, shareability. Festivals are moving beyond a branded hashtag or Instagram gallery to incorporate social media and sharing into the festival's brand. [More]
Score: 4
This Year and Mild Top 4 Examples: 3,882 Total Clicks Date Range: May 13 - Dec 14
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Keeping the old medium alive means making something more custom for consumers
Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining. [More]