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Emerging media opportunities for innovators, entrepreneurs and creative minds

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Score: 4.5
New and Untested Top 4 Examples: 364 Total Clicks Date Range: Jul 15 - Feb 16
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Critical of mainstream media, consumers seek out more education
Implications - More than just a source of information, next generation news apps are offering users a heightened sense of engagement. Readers are no longer interested in passively consuming media; instead, they view it as a greater call-to-action for education and communication amongst people. Ultimately, the average consumer is evolving to be not only more conscientious, but also more action-oriented. [More]
Score: 4.8
New and Mild Top 4 Examples: 271 Total Clicks Date Range: Aug 15 - Feb 16
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Consumers filter the noise with hyper-tailored news services
Implications - In an effort to avoid information overload, many younger people are downsizing the content they receive. By scaling back and hyper-customizing their media, readers demonstrate that they are able to pick out what's meaningful to them. In such a filtered environment, shock tactics no longer have the same power to attract viewership, representing a move away from click-bait content towards reliable, relevant information. [More]
Score: 6.1
New and Mild Top 4 Examples: 1,175 Total Clicks Date Range: Jun 15 - Feb 16
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Consumers reject media conglomerates in favor of peer-based information
Implications - As suspicion of traditional media outlets continues to grow, consumers turn to apps that either offer first-person accounts and news reporting by citizen journalists, or crowdsource content based on what their peers are reading. Consumers are replacing centralized information and authority with peer-based forms of media that speak to a desire for authenticity. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 5,940 Total Clicks Date Range: Dec 15 - Dec 15
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Fashion bloggers identify blind spots within mainstream fashion
Implications - Younger, digitally-savvy generations are often more likely to turn to social influencers for advice than to conventional celebrities or mainstream media. These Internet personalities appeal to Millennials and Gen Z not only because they are more relatable, but also because they use their social platforms to confront issues of under-representation or ethics in the fashion industry. This progression speaks to the democratizing force of Internet culture across industries. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 3,311 Total Clicks Date Range: Nov 14 - Dec 15
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Black consumers search for media that addresses racial issues in a meaningful way
Implications - Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 9,099 Total Clicks Date Range: Feb 15 - Dec 15
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Organizations prioritize and offer historical context for the genre
Implications - Rather than simply playing rap and hip-hop music, many black media and art outlets are recognizing the history and culture behind the genre. This inclusion is important to many black consumers who feel as though the politically charged aspect of the medium has been lost on or diluted by mainstream media. Overall, media outlets that provide content tied to context restore a sense of pride and solidarity among members of marginalized communities. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 948 Total Clicks Date Range: Dec 15 - Dec 15
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Black media outlets provide a space for cultural authenticity
Implications - Largely under-represented in mainstream media, the black community has turned to entertainment platforms that feature exclusively black-centric content. More than just representation, these platforms offer viewers a sense of pride in historically black content that's under-valued in mainstream media. This shift suggests that creating exclusivity does not have to be about status, but instead can be about providing a safe, authentic space for a group or community. [More]
Trend Hunter Services
Score: 4.1
This Quarter and Untested Top 4 Examples: 271 Total Clicks Date Range: Sep 15 - Dec 15
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Entertainment services seek to be more accessible for family viewing
Implications - Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 1,680 Total Clicks Date Range: Aug 15 - Nov 15
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Gen Z expands knowledge beyond what's learned in school
Implications - Statistics say that 1 in every 3 teenagers have engaged in online learning independent from their academic curriculum. For Gen Z, self-education -- specifically in the digital realm -- is simply part and parcel with their social interactions. Thus, a wave of online tutorials in niche, yet useful areas can be seen. This helps to uncover more insight into the mysterious demographic. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 120,073 Total Clicks Date Range: May 14 - Nov 15
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Documentary filmmakers search for unique, personal storylines
Implications - Documentaries have long-since been a medium for marginalized groups and industries to gain mainstream attention. Today, many documentary photographers and filmmakers are moving away from the plight of groups to focus on a single subject or storyline. This shift in content reveals a consumer desire for intimate, highly personal narratives. [More]