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Score: 6.4
This Quarter and Warm Top 4 Examples: 3,866 Total Clicks Date Range: May 12 - Sep 14
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Franchises bring elements of the big screen into real life situations
Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience. [More]
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 16,543 Total Clicks Date Range: Apr 14 - Sep 14
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Increasing hype, franchises turn to temporary retail spaces for fan interaction
Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers to experience classic shows and movies through more tailored, social interactions. [More]
Score: 8.8
This Quarter and Hot Top 4 Examples: 41,256 Total Clicks Date Range: Oct 13 - Sep 14
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Famed franchises and fashion collide to the delight of fans
Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen. [More]
Score: 6.3
This Quarter and Mild Top 4 Examples: 18,967 Total Clicks Date Range: Sep 13 - Sep 14
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Consumers turn to sarcastic rapper fashion to showcase media awareness
Implications - As rap culture shifts toward a more mainstream audience, a desire to showcase awareness has consumers turning to sarcastic apparel. Referencing rappers and their media reputations, these fashion designs are using sarcasm as an alternative method of appreciation. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 3,452 Total Clicks Date Range: Apr 14 - May 14
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Sites pertaining to everyday information are adapting more visual aesthetics
Implications - The most-viewed websites in the world, under Google, are generally social media sites or others pertaining to more appealing topics. As a way to attract unique views, sites that show much more practical information have since adapted more visual designs. This ranges from an image-based Pinterest aesthetic to visualized data. Ultimately, consumers seek full-sensory experiences, even when consuming pragmatic information. [More]
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Score: 6.7
This Year and Warm Top 4 Examples: 40,842 Total Clicks Date Range: Apr 14 - Apr 14
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Media adopts accuracy as a means to entertain generations bored with fantasy
Implications - The entertainment industry is fueled by the overarching themes of fantasy and escapism, but the modern consumer is growing tired of the imaginative and instead becoming obsessed with the accurate. Real life proves to be the most appealing concept for consumers that prefer the themes of money problems and civil unrest over inflated celebrity culture or fictional characters. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 44,459 Total Clicks Date Range: Jul 13 - Feb 14
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The youth industry bleeds into the adult market to consumer praise
Implications - As the sexualization of youths in media is constantly critiqued, the reverse effect is taking place within the adult market with products that infantilize adults and their actions. This anomaly marks a distinct shift of grownup children to adults that emulate childhood, which in turn creates a market that ages physically, but not mentally. With the added responsibility of adulthood, these adulterated childhood products offer a sense of escapism for a consumer base that longs for simpler, responsibility-free times. [More]
Score: 8.2
This Year and Viral Top 4 Examples: 48,328 Total Clicks Date Range: Feb 13 - Jan 14
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Consumers copy the stylings of their favorite characters to pay homage
Implications - Taking pop culture fascination a step further, consumers are copying the look of characters as a means to show pride and prowess in the pop culture sphere. Satirical in a sense, the stylings blur the lines between fantasy and reality, and identify how viewers are literally becoming consumed by fandom. [More]
Score: 4.8
Warm Top 4 Examples: 6,306 Total Clicks Date Range: Jul 12 - Jul 13
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Smart spoof accounts create an appealing mix of snark and insight
Implications - Cleverly satirical social media accounts are on the rise, and are an appealing mix of entertainment and insightful commentary that appeals to consumers with a critical eye. Often playing off of pop culture tropes, content that strikes a balance between humor and intellect performs well with consumers who are active online. [More]
Score: 6.4
Warm Top 4 Examples: 60,647 Total Clicks Date Range: May 10 - Jul 13
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Internet users turn to memes in order to better relate to serious issues
Implications - The pervasiveness of memes is undeniably on the rise, but consumers, particularly young people who are active online, are responding more strongly to content that diffuses serious issues using humor. Highly sharable, and creating a way to more comfortably discuss sensitive topics, these pieces serve to comment on serious issues in a less controversial way. [More]