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Score: 9.2
This Month and V. Hot Top 4 Examples: 22,226 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 2,701 Total Clicks Date Range: Mar 15 - Jul 15
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Brands reach out to consumers through YouTube influencers
Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 2,453 Total Clicks Date Range: Jul 15 - Jul 15
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Movie experiences are heightened with expansive tech features
Implications - As at-home streaming services threaten to dismantle the film industry, theaters are elevating traditional cinematic experiences with high-tech enhancements for experiential allure. Moving even beyond innovations such as 3D screenings, cinemas are integrating everything from motion seating to multi-level screens, ultimately reinventing the movie experience into an immersive and interactive activity, rather than one suited for at-home relaxation. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 4,249 Total Clicks Date Range: Nov 14 - Jun 15
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Everyday people are taking unconventional paths to fame
Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,014 Total Clicks Date Range: Jun 14 - Jun 15
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Media platforms opt for custom, individually tailored features
Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content. [More]
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Score: 6.3
This Quarter and Warm Top 4 Examples: 3,688 Total Clicks Date Range: Apr 14 - Jun 15
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Traditional media agencies partner with social apps to engage consumers
Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 2,367 Total Clicks Date Range: Jun 14 - May 15
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Television no longer functions as a standalone entertainment piece
Implications - For today's consumer who is constantly engaged in multimedia content, television on its own will no longer suffice. As a result, televisions are incorporating multi-screen elements and the ability to surf online, play music and more through a device once reserved specifically for viewing simple programming. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 2,522 Total Clicks Date Range: Nov 14 - May 15
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Consumer-made content is treated as regular paid programming
Implications - The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials. [More]
Score: 8.3
This Year and Hot Top 4 Examples: 118,567 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 7,038 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers search for ways to enjoy past pop culture in new forms
Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content. [More]