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Trend Hunter Dashboards
Score: 7.8
This Quarter and Warm Top 4 Examples: 29,730 Total Clicks Date Range: Jul 13 - Feb 14
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The youth industry bleeds into the adult market to consumer praise
Implications - As the sexualization of youths in media is constantly critiqued, the reverse effect is taking place within the adult market with products that infantilize adults and their actions. This anomaly marks a distinct shift of grownup children to adults that emulate childhood, which in turn creates a market that ages physically, but not mentally. With the added responsibility of adulthood, these adulterated childhood products offer a sense of escapism for a consumer base that longs for simpler, responsibility-free times. [More]
Score: 9
This Year and Viral Top 4 Examples: 41,844 Total Clicks Date Range: Feb 13 - Jan 14
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Consumers copy the stylings of their favorite characters to pay homage
Implications - Taking pop culture fascination a step further, consumers are copying the look of characters as a means to show pride and prowess in the pop culture sphere. Satirical in a sense, the stylings blur the lines between fantasy and reality, and identify how viewers are literally becoming consumed by fandom. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 5,353 Total Clicks Date Range: Jul 12 - Jul 13
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Smart spoof accounts create an appealing mix of snark and insight
Implications - Cleverly satirical social media accounts are on the rise, and are an appealing mix of entertainment and insightful commentary that appeals to consumers with a critical eye. Often playing off of pop culture tropes, content that strikes a balance between humor and intellect performs well with consumers who are active online. [More]
Score: 7
This Year and Warm Top 4 Examples: 53,623 Total Clicks Date Range: May 10 - Jul 13
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Internet users turn to memes in order to better relate to serious issues
Implications - The pervasiveness of memes is undeniably on the rise, but consumers, particularly young people who are active online, are responding more strongly to content that diffuses serious issues using humor. Highly sharable, and creating a way to more comfortably discuss sensitive topics, these pieces serve to comment on serious issues in a less controversial way. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 48,784 Total Clicks Date Range: May 12 - Jul 13
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Famed Hispanic icons like Frida Kahlo are being reinvented
Implications - Fashion, photography and other industries are turning to Mexican icon Frida Kahlo as inspiration for aesthetic endeavors. Representing both fierce creativity, innovation, and a slightly subversive attitude toward commercialism, Kahlo's unforgettable appearance and approach to self expression lend an appealingly nostalgic style to these products. [More]
Trend Hunter Services
Score: 7.3
This Year and V. Hot Top 4 Examples: 119,243 Total Clicks Date Range: May 11 - Jul 13
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Consumers are turning to tech innovations to show affection
Implications - Reflective of a culture that's more dependent on tech than ever before, affection and sentimentality is being showcased in unexpectedly digital ways. Reflecting the personalization of tech in general, this market change shows that people are becoming more and more comfortable with having technological innovations involved in their personal affairs. This approach to digital reflects a consumer base more open to relating to brands in an intimate form, and paves the way for brands to create goods and products to service more sentimental needs. [More]
Score: 5.6
Warm Top 4 Examples: 15,289 Total Clicks Date Range: May 10 - Apr 13
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Digital vigilantism takes on political and special interest adgendas
Implications - Hacktivism is a new form of protest that while non-violent, is extremely powerful. Groups such as Anonymous are one example of the power online hackers can wield, but brands are now also using hacktivism to their advantage. Dove is just one example, having recently created a fake application for Photoshop that was planted on the web. [More]
Score: 7
V. Hot Top 4 Examples: 14,075 Total Clicks Date Range: Jan 13 - Mar 13
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Online phenomenons are becoming real-world power influencers
Implications - Online memes are now catapulting regular people and pets into fully-fledged stardom. Grumpy Cat, Psy (from Gangnam style) and various other online sensations are launching books, product lines and are even appearing on major broadcast networks. While the lifespan of these web celebrities in pop culture may be short-lived, their influence at the their peak is intense. [More]
Score: 6.1
Warm Top 4 Examples: 19,850 Total Clicks Date Range: Nov 12 - Mar 13
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Literature and theater take center stage in Internet culture
Implications - Many believe Internet humor consists mostly of frivolity, but a new sub-culture of the web sees much more sophistication. With the rise of films like Les Miserables and The Great Gatsby, consumers are embracing true culture, relishing in the opportunity to show off their knowledge of the finer forms of entertainment. [More]
Score: 7
Hot Top 4 Examples: 62,735 Total Clicks Date Range: Apr 12 - Mar 13
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Pop culture, design and media embrace substance-based vices
Implications - Celebrities have been incorporating their substance abuse issues into their personal branding for decades, with examples ranging from Hunter S. Thompson to Lindsay Lohan. Though this creates a casual attitude toward drugs that can be harmful, consumers find it helps humanize these figures. This, combined with a craving for danger, causes pop culture to embrace substances. Ultimately, as the consumer desire for rebellion rages on, so to does pop culture's duty to fill it. [More]