Increasingly Inclusive Beauty

Cosmetics companies are broadening their range of representation

Implications - With conversations surrounding societal gender barriers and a lack of portrayal of persons of color in the media, consumers are demanding more from the brands that they buy from. In order to keep up with these evolving values, cosmetic companies are incorporating a wider range of products and diversifying their efforts. This shows a move toward media representation that is more in line with today's diverse society.
SCORE: 6.5
This Quarter and Mild Top 4 Examples: 4,530 Total Clicks Oct 15 - Oct 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Male Makeup Brand Ambassadors - Influencer James Charles Will Be Covergirl's Newest Ambassador
SCORE: 9.4
This Quarter and V. Hot 4,173 Clicks Pub: Oct 11, 16
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
The makeup industry is no stranger to female brand ambassadors but ‘Covergirl’ is opting to branch out to become more inclusive and expand its consumer base in the process. Instagram... [More]
Emotional Real Beauty Ads - This Dove Campaign Commercial Shows Men React to Models & Loved Ones
SCORE: 6.3
This Quarter and Untested 87 Clicks Pub: Oct 5, 16
Emotional Real Beauty Ads
This Dove Campaign Commercial Shows Men React to Models & Loved Ones
Often, when people think of beauty, they compare themselves to those they see on the pages of fashion magazines and other forms of media—however as this Dove campaign commercial from Portugal... [More]
Unconventional Beauty Ads - This Dove Commercial Follows the Story of an Androgynous Model
SCORE: 5.9
This Year and Untested 120 Clicks Pub: Aug 25, 16
Unconventional Beauty Ads
This Dove Commercial Follows the Story of an Androgynous Model
A part of the brand’s #MyBeautyMySay campaign, this Dove commercial follows a young woman named Rain who’s faced adversity in the modelling industry for her more masculine features.... [More]
Latina Popstar Makeup Campaigns - This YouTube Star is One of the Newest Faces of 'Covergirl'
SCORE: 2.8
Untested 150 Clicks Pub: Oct 30, 15
Latina Popstar Makeup Campaigns
This YouTube Star is One of the Newest Faces of 'Covergirl'
Becky G is a Latina popstar that began her rise to fame by posting YouTube videos of popular songs. YouTube is widely popular among young Hispanic consumers and has produced a number of breakout... [More]