This Dove Campaign Commercial Shows Men React to Models & Loved Ones

By: Riley von Niessen - Oct 5, 2016
References: dove & adweek
Often, when people think of beauty, they compare themselves to those they see on the pages of fashion magazines and other forms of media -- however as this Dove campaign commercial from Portugal shows, it really comes from one's connection to someone and the little things that make them the individual that they are.

Like other Dove campaigns, the Portuguese commercial shows that attempting to adhere to unattainable standards of beauty is pointless, especially when one looks to the ones closest to them as reference.

In order to show this, the brand monitored the heart rate of a panel of men and showed them images of models. While they agreed that all of the women were beautiful, their heart rates didn't go up until they were shown images of their female family members, who they lovingly described.