Ritual-Centric Packaging

Alcohol packaging is designed to align with specific drinking rituals

Implications - Encouraging consumers to associate particular products with specific rituals, alcohol brands are adopting packaging designs that enhance activities. Whether tying the product to a television program or event, this specialized approach to branding helps alcohol brands stand out on the shelf.
SCORE: 5.8
This Year and Mild Top 6 Examples: 4,205 Total Clicks Dec 15 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Fast Food Wine Kits - This Creatively Packaged Wine Looks Like a Perfect Meal for Adults
SCORE: 8.4
This Year and V. Hot 1,833 Clicks Pub: Nov 21, 16
Fast Food Wine Kits
This Creatively Packaged Wine Looks Like a Perfect Meal for Adults
Everyone loves wine, but who has time to wash glasses and get some snacks? Look no further because McCann Vilnius, an advertising agency in Lithuania, created an adult fast food wine for the annual... [More]
Drinking Game Tequila Packaging - This Packaging Can Be Used to Ship Tequila Bottles and Play Games
SCORE: 7
This Year and Warm 1,229 Clicks Pub: Aug 11, 16
Drinking Game Tequila Packaging
This Packaging Can Be Used to Ship Tequila Bottles and Play Games
Not only does this tequila packaging open up to reveal alcohol and shot glasses, it also can be used to play drinking games. Designed by Vanessa Pan in Caracas, Venezuela, this unique packaging is... [More]
Fantasy Show Craft Beers - The 'Seven Kingdoms Hoppy Wheat Ale' is Inspired by Game of Thrones
SCORE: 5.6
Warm 728 Clicks Pub: Apr 27, 16
Fantasy Show Craft Beers
The 'Seven Kingdoms Hoppy Wheat Ale' is Inspired by Game of Thrones
Ommegang recently added a sixth beer to its Game of Thrones collection called the ‘Seven Kingdoms Hoppy Wheat Ale.’ The brewery teamed up with HBO to produce the series and has released... [More]
Edible Cocktail Sets - The Choc on Choc Gin and Tonic Kit is Made Entirely From Chocolate
SCORE: 5.4
This Year and Mild 165 Clicks Pub: Aug 12, 16
Edible Cocktail Sets
The Choc on Choc Gin and Tonic Kit is Made Entirely From Chocolate
Choc on Choc is a UK-based chocolatier that has put together a special gin and tonic kit that is in fact entirely edible, thanks to the use of chocolate to construct it. The set replicates the... [More]
Shooter Game-Inspired Beers - Australia's Black Hops Brewing Created a Beer Inspired by Call of Duty
SCORE: 2.8
Untested 142 Clicks Pub: Dec 21, 15
Shooter Game-Inspired Beers
Australia's Black Hops Brewing Created a Beer Inspired by Call of Duty
Black Hops Brewing is an Australian craft brewer located in idyllic Gold Coast. Big fans of both gaming and craft beer culture, the trio of friends behind the brand decided to create their own... [More]
Word Game-Inspired Beers - Narragansett Beer and Bananagrams Created a Flavorful 'Hi Neighbor' Beer
SCORE: 2.6
This Year and Untested 108 Clicks Pub: Aug 10, 16
Word Game-Inspired Beers
Narragansett Beer and Bananagrams Created a Flavorful 'Hi Neighbor' Beer
For its latest addition to its ‘Hi Neighbor Mash-Up’ series, Narragansett Beer collaborated with Bananagrams for the ‘Hi-Neighbor! Have a Hefeweizen!’ beer. The design of... [More]
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