Gamer Voyeurism

Out-of-home gaming draws crowds to public spaces

Implications - At-home consoles encouraged solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers.
SCORE: 6.1
This Year and Warm Top 6 Examples: 20,746 Total Clicks Mar 14 - Aug 16
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Consumer Insight Topics: TechMultimediaGames
VR Gaming Cafes - This Partnership Will Bring VR Content to China's Gaming Cafes
SCORE: 8
This Year and V. Hot 4,979 Clicks Pub: Jun 14, 16
VR Gaming Cafes
This Partnership Will Bring VR Content to China's Gaming Cafes
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Professional Gamer Cafes - The Alienware Internet Cafe in China is Like Entering the Matrix
SCORE: 6.9
V. Hot 7,592 Clicks Pub: Dec 7, 15
Professional Gamer Cafes
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Soda Brand Gaming Competitions - Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
SCORE: 5.5
This Year and Warm 1,056 Clicks Pub: Aug 8, 16
Soda Brand Gaming Competitions
Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
In an attempt to reach a new demographic, Coca Cola held a gaming competition between four players that it then live streamed to a larger audience. The world of online gaming is vast and brings in... [More]
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SCORE: 3.5
Warm 2,527 Clicks Pub: Mar 21, 14
Gamer-Specific Stadiums
Permanent Arenas will Put Professional Gaming in the Public Eye
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High-End Internet Cafes - 'Wangyu e-Sports' is a Hybrid Internet Cafe for Avid Gamers
SCORE: 5
This Year and Mild 4,342 Clicks Pub: Jun 2, 16
High-End Internet Cafes
'Wangyu e-Sports' is a Hybrid Internet Cafe for Avid Gamers
With high-end computer equipment and a full-service snack bar, Wangyu e-Sports is changing the face of Internet gaming in China. Unlike the dark and seedy internet cafes of the past, this hybrid... [More]
Multi-City eSports Tournaments - The eSports Tournament Will Draw Top Gamers from Across the World
SCORE: 4.8
This Year and Mild 250 Clicks Pub: Jun 3, 16
Multi-City eSports Tournaments
The eSports Tournament Will Draw Top Gamers from Across the World
China’s leading e-commerce company Alibaba recently announced that it has teamed up with the Singaporean social networking company YuuZoo to launch an eSports tournament that will take place... [More]
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