Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation.
Workshop Question - How well is your brand tailoring to the unique needs of students? If that were your core target market, how would you adapt your offering to suit this demographic?
Trend Themes
1. Convenient and Affordable Meal Options - Foodie brands are reaching college and university students through convenient, affordable and desirable meal options and services.
2. Expansion of Delivery Services to College Campuses - Fast food chains like Chipotle are expanding their delivery services to cover college campuses, targeting millennial students craving quick takeout meals.
3. Upscaling the Campus Dining Experience - Aramark is implementing world-class chefs, dietitians, and nutritionists to upscale the campus dining experience and focus on sustainability, locally grown food, customization, and convenience.
Industry Implications
1. Food and Beverage - Foodie brands are carving out new opportunities to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services.
2. Delivery Services - Fast food chains like Chipotle are expanding their delivery services to cover college campuses, targeting millennial students craving quick takeout meals.
3. Hospitality - Aramark is upscaling the campus dining experience, with a focus on sustainability, locally grown food, a heightened sense of customization and, above all, convenience.
