Humorized Grievance

Women uncover and laugh at their struggles to a supportive online community

Implications - As Generation Z takes over social media, the age of the calculated personal brand is replaced by full transparency. This resonates specifically with women on social media, who happen to make up the vast majority of the online community. With this in mind, women online are bonding over -- and poking fun at -- the struggles of being female as a means of taking the pressure off of daily life.
SCORE: 5.4
This Year and Mild Top 4 Examples: 6,659 Total Clicks Nov 15 - Aug 16
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Consumer Insight Topics: Pop CultureMarketingHumorBranding
Conceptual Female Emojis - These Women Emoji Images Describe True Female Struggles
SCORE: 7.6
V. Hot 5,283 Clicks Pub: Nov 9, 15
Conceptual Female Emojis
These Women Emoji Images Describe True Female Struggles
Buzzfeed recently created a collection of women emoji images, which accurately depicts realistic occurrences in the daily lives of Millennial females. As the use of emoticons continues to rise, this... [More]
Comedic Job Announcements - This Woman's Job Announcement is a Parody on Marriage Proposals
SCORE: 4.8
This Year and Warm 913 Clicks Pub: Aug 11, 16
Comedic Job Announcements
This Woman's Job Announcement is a Parody on Marriage Proposals
Benita Abrahams from Long Beach, California put out a funny job announcement on Facebook that has since achieved viral status. To celebrate her new job offer, she posted a series of photos on the... [More]
Anxiety-Simulating Magazines - This Fake Magazine is Filled with Content Concerning Anxiety Problems
SCORE: 4.7
This Year and Mild 378 Clicks Pub: Jun 27, 16
Anxiety-Simulating Magazines
This Fake Magazine is Filled with Content Concerning Anxiety Problems
A Twitter user by the name of Crayon Elyse is making known the anxiety problems that many people suffer with through the medium of fake magazine covers. The images that display this are released... [More]
Fake Feminist Ad Agencies - Jane St. Shows How Brands Capitalize on Female Empowerment
SCORE: 3.5
This Year and Untested 85 Clicks Pub: Aug 10, 16
Fake Feminist Ad Agencies
Jane St. Shows How Brands Capitalize on Female Empowerment
Last year, the ad agency John St. created a fake sister agency called ‘Jane St.’ to cleverly expose how brands are using the message of female empowerment to sell products. Operating... [More]
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