Humorized Grievance

Women uncover and laugh at their struggles to a supportive online community

Implications - As Generation Z takes over social media, the age of the calculated personal brand is replaced by full transparency. This resonates specifically with women on social media, who happen to make up the vast majority of the online community. With this in mind, women online are bonding over -- and poking fun at -- the struggles of being female as a means of taking the pressure off of daily life.
SCORE: 4.5
This Year and Mild Top 5 Examples: 5,828 Total Clicks Nov 15 - Aug 16
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMediaSocial Media
Conceptual Female Emojis - These Women Emoji Images Describe True Female Struggles
SCORE: 7.7
V. Hot 5,238 Clicks Pub: Nov 9, 15
Conceptual Female Emojis
These Women Emoji Images Describe True Female Struggles
Buzzfeed recently created a collection of women emoji images, which accurately depicts realistic occurrences in the daily lives of Millennial females. As the use of emoticons continues to rise, this... [More]
Anxiety-Simulating Magazines - This Fake Magazine is Filled with Content Concerning Anxiety Problems
SCORE: 4.9
This Year and Mild 367 Clicks Pub: Jun 27, 16
Anxiety-Simulating Magazines
This Fake Magazine is Filled with Content Concerning Anxiety Problems
A Twitter user by the name of Crayon Elyse is making known the anxiety problems that many people suffer with through the medium of fake magazine covers. The images that display this are released... [More]
Episodic Teen Games - 'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
SCORE: 2.8
This Year and Untested 93 Clicks Pub: Aug 4, 16
Episodic Teen Games
'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
There are dozens of episodic adventure and dating games on the market, but ‘LongStory’ is one that sets itself apart from the rest for a number of reasons. The game is described as being... [More]
Fake Feminist Ad Agencies - Jane St. Shows How Brands Capitalize on Female Empowerment
SCORE: 3.7
This Year and Untested 75 Clicks Pub: Aug 10, 16
Fake Feminist Ad Agencies
Jane St. Shows How Brands Capitalize on Female Empowerment
Last year, the ad agency John St. created a fake sister agency called ‘Jane St.’ to cleverly expose how brands are using the message of female empowerment to sell products. Operating... [More]
Satirical Feminist Series - 'Tough Sh*t' is an All-New YouTube Webseries from Pop Trigger
SCORE: 2
Untested 55 Clicks Pub: Mar 18, 16
Satirical Feminist Series
'Tough Sh*t' is an All-New YouTube Webseries from Pop Trigger
As part of YouTube Women’s Initiative Program, Pop Trigger is introducing an all-new satirical YouTube webseries called ‘Tough Sh*t’ that’s created and directed by Michelle... [More]
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