Humorized Grievance

Women uncover and laugh at their struggles to a supportive online community

Implications - As Generation Z takes over social media, the age of the calculated personal brand is replaced by full transparency. This resonates specifically with women on social media, who happen to make up the vast majority of the online community. With this in mind, women online are bonding over -- and poking fun at -- the struggles of being female as a means of taking the pressure off of daily life.
SCORE: 5.4
This Year and Mild Top 6 Examples: 5,994 Total Clicks Nov 15 - Aug 16
Popularity
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMediaSocial Media
Conceptual Female Emojis - These Women Emoji Images Describe True Female Struggles
SCORE: 8
V. Hot 4,937 Clicks Pub: Nov 9, 15
Conceptual Female Emojis
These Women Emoji Images Describe True Female Struggles
Buzzfeed recently created a collection of women emoji images, which accurately depicts realistic occurrences in the daily lives of Millennial females. As the use of emoticons continues to rise, this... [More]
Extreme Makeup Tutorials - Jenna Marbles Experimented with the 100 Layers of Product Fad on YouTube
SCORE: 6.5
This Year and Mild 156 Clicks Pub: Jul 25, 16
Extreme Makeup Tutorials
Jenna Marbles Experimented with the 100 Layers of Product Fad on YouTube
Jenna Marbles has remained one of the biggest stars on YouTube for years due to her humorously sarcastic personality and her ability to create videos surrounding some of the most buzzed-about topics... [More]
Anxiety-Simulating Magazines - This Fake Magazine is Filled with Content Concerning Anxiety Problems
SCORE: 5.3
This Year and Mild 355 Clicks Pub: Jun 27, 16
Anxiety-Simulating Magazines
This Fake Magazine is Filled with Content Concerning Anxiety Problems
A Twitter user by the name of Crayon Elyse is making known the anxiety problems that many people suffer with through the medium of fake magazine covers. The images that display this are released... [More]
Joy-Spreading Parcel Services - Positivity Pack Allows You To Send an Activity-Packed Happiness Kit
SCORE: 5
This Year and Untested 412 Clicks Pub: Apr 19, 16
Joy-Spreading Parcel Services
Positivity Pack Allows You To Send an Activity-Packed Happiness Kit
This cheering startup lets you send a happiness kit so you can anonymously surprise your friends with de-stressing activities or treat yourself when you’re feeling down. Gift box service... [More]
Episodic Teen Games - 'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
SCORE: 3.3
This Year and Untested 87 Clicks Pub: Aug 4, 16
Episodic Teen Games
'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
There are dozens of episodic adventure and dating games on the market, but ‘LongStory’ is one that sets itself apart from the rest for a number of reasons. The game is described as being... [More]
Satirical Feminist Series - 'Tough Sh*t' is an All-New YouTube Webseries from Pop Trigger
SCORE: 2.3
This Year and Untested 47 Clicks Pub: Mar 18, 16
Satirical Feminist Series
'Tough Sh*t' is an All-New YouTube Webseries from Pop Trigger
As part of YouTube Women’s Initiative Program, Pop Trigger is introducing an all-new satirical YouTube webseries called ‘Tough Sh*t’ that’s created and directed by Michelle... [More]