This Kingfisher Premium Initiative Was Captured in a Hilarious Video

By: Rahul Kalvapalle - Published: • References: kingfisherworld & socialsamosa
Indian beer brand Kingfisher Premium created the world's first headbang-triggered beer dispenser machine. The machine was introduced at The Great Indian Octoberfest, an annual beer and music festival held in Bengaluru, India. The machine aimed to combine people's love for rock and roll music with their love for beer.

Beer-lovers had to log onto their Facebook accounts, strap on a helmet that detected their head movements and headbang in front of the beer vending machine. Each individual had to headbang as much as they could in a span of 30 seconds -- the faster their headbangs, the more beer was dispensed. The experience could then be shared on social media.

A series of dizzying headbang sessions followed, with some people walking away with as many as six cans of beer at a time (and stiff necks, no doubt). Nearly 100,000 headbangs were generated in only three days, and the YouTube video that captured the campaign makes for pretty hilarious viewing.

This fun and engaging initiative is a great example of integrating online engagement with a campaign primarily conducted in the physical world. Stats for Headbanging Beer Campaigns Trending: Older & Mild
Traction: 604 clicks in 67 w
Interest: > 3 minutes
Concept: Kingfisher Premium
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: immersive beer campaigns, worldly pictogram posters, and authentic beer branding.