Indian beer brand Kingfisher Premium's headbang-triggered beer dispenser machine was one of the more peculiar attractions at the Great Indian Octoberfest, an annual beer and music festival held in the city of Bengaluru. The machine allowed beer-loving rock-and-roll fans to combine their twin passions.
Attendees had to log onto their Facebook accounts, strap on a special helmet that detects head movements and headbang in front of the beer vending machine. Each individual had to headbang as much as they could in a span of 30 seconds -- the faster their headbangs, the greater the amount of beer dispensed.
A series of dizzying headbang sessions followed, with some people walking away with as many as six cans of beer at a time (and stiff necks, no doubt). Nearly 100,000 headbangs were generated in only three days, and the YouTube video that captured the campaign makes for pretty hilarious viewing.
This fun and engaging initiative is a great example of how online brand engagement and awareness can materialize from an experiential, real-world campaign.
Stats for Headbanging Beer Campaigns
Trending: Older & Mild
Research: 714 clicks in 105 w
Interest: > 3 minutes
Concept: Kingfisher Premium
Related: 78 examples / 60 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: immersive beer campaigns, worldly pictogram posters, and authentic beer branding.
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