The Coca-Cola Mini Kiosk Creatively Advertises the Brand's New Tiny Cans

By: Misel Saban - Published: May 18, 2014 • References: coca-cola & designboom
Mega pop brand Coca-Cola recently came out with its Coca-Cola mini cans that offer the same delicious carbonated soda in a smaller packaging. To promote the company's latest mini product, ad agency Ogilvy & Mather cleverly decided to promote the smaller size can with a mini Coca-Cola kiosk.

Ogilvy & Mather ingeniously put several of these Coca-Cola mini kiosks in five major German cities to entice street walkers to try out the Coca-Cola mini drink. The mini Coca-Cola kiosk looks like a traditional kiosk windows only with a shrunken and cramped design. The kiosk stands at about a foot tall with the vendor located inside sitting on the floor selling mini Coco-Cola cans.

The gimmick worked as the brand sold an average of 380 mini Coca-Cola cans a day -- that's 278% more Coca-Cola product sold compared to a conventional vending machine.

Photo Credits: designboom, coca-cola Stats for Mini Pop Kiosks Trending: Older & Average
Research: 878 clicks in 105 w
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Concept: Coca-cola Mini
Related: 60 examples / 46 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: coke crate installations, invisible pop can cups, and beverage cap barstools.