Down Home Dairy

Dairy packaging takes on a rustic look to instill trust in consumers

Implications - Helping to combat and neutralize fears around the consumption of dairy products, brands in this industry are adopting artisan, heritage-inspired packaging designs. Whether approached through whimsical motifs or the use of more natural materials, this approach seeks to communicate a less processed feel that's aligned with changing consumer concerns around animal products.
SCORE: 5.3
This Year and Warm Top 4 Examples: 10,008 Total Clicks Jun 15 - Aug 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Organic Milk Branding - This English Organic Milk Brand Boasts a Pared Down Package Design
SCORE: 4.7
Warm 5,891 Clicks Pub: Jun 15, 15
Organic Milk Branding
This English Organic Milk Brand Boasts a Pared Down Package Design
Designed by creative agency Erik from Oz, this unique example of organic milk branding does a great job of playing up the product’s rural roots. The client, Horizon Valley, is a small family... [More]
Heritage Cheddar Packaging - Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
SCORE: 4.3
Warm 2,407 Clicks Pub: Aug 28, 15
Heritage Cheddar Packaging
Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
The Maffra Cheese Company is an Australian heritage brand producing a range of premium mature cheddar. The product range is presented in dynamic packaging designed by the Brand Society. Included in... [More]
Artisanal Yogurt Pots - Laiterie Chalifoux' Simple Glass Pots Became an Instant Collector's Item
SCORE: 5.3
Warm 850 Clicks Pub: Nov 4, 15
Artisanal Yogurt Pots
Laiterie Chalifoux' Simple Glass Pots Became an Instant Collector's Item
After Laiterie Chalifoux launched an upscale range of high-end yogurts, it became clear that what people were really after were the glass yogurt pots—to the point where the dairy producer is now... [More]
Symbolic Dairy Product Packaging - Cathedral City Cheeses Have Been Updated to be Heritage-Focused
SCORE: 3.5
This Year and Mild 860 Clicks Pub: Apr 29, 16
Symbolic Dairy Product Packaging
Cathedral City Cheeses Have Been Updated to be Heritage-Focused
Cathedral City is one of the most popular dairy product brands in the United Kingdom, and the latest packaging design looks to help convey this in style. Designed by BrandOpus, the new Cathedral... [More]
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