Poco Loco Street Food Branding Draws Influence from Mexican Culture

By: Michael Hemsworth - Apr 29, 2016
References: behance.net & thedieline
Busy consumers are opting for food truck and food cart options more than ever, and taking a look at Poco Loco street food branding it's easy to see why. Highlighting the best and brightest aspects of the brand and Mexican culture, the Poco Loco branding and packaging is vibrant and consists of several clever design elements.

The designers behind the products -- Teddy Saxfors, Marie Stridh and Filip Sjöholm -- wanted to create a new identity for the brand and the takeout products it offers. What was created is a series of miniature packages that all serve a distinct purpose to the brand and its patrons.

The Poco Loco street food branding designs highlight the key points about the brand as well as the very food it serves. Oddly enough, this exquisitely Latin-inspired brand is located in Sweden.